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Formulate

Formulate

Private
Fenton, MissouriEnterprise Softwarehttps://www.formulate.co/select-experience

Last Round

Seed

Dec 3, 2020

Est. Valuation

$1.79M

Total Funding Raised

$1.53M

Company Overview

Formulate is a personal products company that offers customized hair, scalp, and skin care products designed by personal chemists.

Sector

Enterprise Software

Verticals

Business Intelligence, Accounting & Expense

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Non-AI

Keywords

financial planning and analysisFP&Afinancial forecastingbudgeting softwarefinancial reportingFP&A softwareautomated reportingdata modelingB2B SaaSspreadsheet replacementcash flow managementworkflow automationbusiness intelligencefinance automation

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

Formulate Comparables

Compare Formulate with similar companies based on industry and business-model similarity.

Formulate comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
HiBob
78%
Abacum
78%
Cube Software
78%

Formulate Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedDec 3, 2020
AcceleratorMar 20, 2020

Key People

Founding team and executive leadership

Chris Schmich

Co-founder, CTO

Founding Team

Osmaan Shah

Founder, CEO

Founding Team

Formulate Investors

Notable investors and investment history

Formulate investors
InvestorRounds
LAUNCH AcceleratorAccelerator
The SaaS SyndicateSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 19, 2026

    Grew 44% QoQ from 16 to 23 employees.

  • Apr 17, 2026

    Grew 40% QoQ, from 15 to 21 employees.

Formulate Filings

Explore SEC and related filing metadata, where available.

Formulate filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Formulate's valuation, stock price, and market status.

Is Formulate a public or private company?

Formulate is a private company.

What is the current stock price of Formulate?

Formulate is a private company, so its shares have no public market price. Caplight tracks Formulate's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Formulate worth (valuation)?

Formulate's valuation is estimated at $1.8M based on funding round data.

Can I buy Formulate stock?

Formulate shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Formulate's last funding round?

Formulate's most recent funding round was Seed on December 3, 2020.

Who are the main investors in Formulate?

Key investors in Formulate include The SaaS Syndicate.

Will Formulate IPO soon?

No public IPO plans have been announced for Formulate.

How can I track Formulate secondary market activity?

Caplight tracks bids, offers, and trades in Formulate's shares on secondary markets.

Firmographic Details

HeadquartersFenton, Missouri
Employee Range19
Year Founded2018
Last FundingDec 3, 2020

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