Formulate
PrivateLast Round
Seed
Dec 3, 2020
Est. Valuation
$1.79M
Total Funding Raised
$1.53M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Formulate is a personal products company that offers customized hair, scalp, and skin care products designed by personal chemists.
Sector
Enterprise Software
Verticals
Business Intelligence, Accounting & Expense, Workflow Automation, Vertical SaaS
Business Model
B2B
Customer Profile
Subscription SaaS
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Formulate Comparables
Compare Formulate with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| HiBob | 78% | |
| Abacum | 78% | |
| Cube Software | 78% | |
Formulate Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | Dec 3, 2020 | ||||
| Accelerator | Mar 20, 2020 |
Key People
Founding team and executive leadership
Formulate Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| LAUNCH Accelerator | Accelerator |
| The SaaS Syndicate | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- May 19, 2026
Grew 44% QoQ from 16 to 23 employees.
- Apr 17, 2026
Grew 40% QoQ, from 15 to 21 employees.
Formulate Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Formulate's valuation, stock price, and market status.