When
PrivateLast Round
Series A
Jan 30, 2026
Total Funding Raised
$17.2M
Company Overview
When is a software company that provides an AI-powered platform to help employees navigate post-employment transitions, including finding affordable alternatives to COBRA health insurance.
Sector
Enterprise Software
Verticals
HR, InsurTech, Workflow Automation, NLP & Conversational AI
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting, Marketplace Commission
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
When Comps
Public and private peers based on sector, stage, and business model.
When Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Jan 30, 2026 | ||||
| Seed | Aug 1, 2024 |
Key People
Founding team and executive leadership
When Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Enfield Capital Partners | Series A, Seed |
| B Capital Group | Series A, Seed |
| 7wire Ventures | Series A |
| Network Ventures | Seed |
| TTV Capital | Series A, Seed |
| Joyance Partners | Seed |
| ManchesterStory Group | Series A |
When Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about When's valuation, stock price, and market status.