When
PrivateLast Round
Series A
Jan 30, 2026
Total Funding Raised
$17.2M
Momentum
Top 50%
of companies Caplight tracks
Company Overview
When is a software company that provides an AI-powered platform to help employees navigate post-employment transitions, including finding affordable alternatives to COBRA health insurance.
Sector
Enterprise Software
Verticals
HR, InsurTech, Workflow Automation, NLP & Conversational AI
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting, Marketplace Commission
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
When Comparables
Compare When with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Onwards HR | 74% | |
| Venteur | 72% | |
| isolved | 69% | |
When Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Jan 30, 2026 | ||||
| Seed | Aug 1, 2024 |
Key People
Founding team and executive leadership
When Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Enfield Capital Partners | Series A, Seed |
| B Capital Group | Series A, Seed |
| 7wire Ventures | Series A |
| Network Ventures | Seed |
| TTV Capital | Series A, Seed |
| Joyance Partners | Seed |
| ManchesterStory Group | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jan 30, 2026
$10.2M round led by 7wire Ventures and ManchesterStory Group.
- Aug 1, 2024
$4.6M round led by B Capital Group
When Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about When's valuation, stock price, and market status.