FullStory
PrivateLast Round
Series D
Extension
Aug 9, 2022
Est. Valuation
$1.8B
Total Funding Raised
$195.5M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
FullStory is a business/productivity software company that provides a web and mobile analytics platform designed to offer customer and digital experience analytical data.
Sector
Enterprise Software
Verticals
Customer Experience, Business Intelligence, Data Visualization, Marketing
Business Model
B2B
Customer Profile
Usage-Based SaaS, Subscription SaaS, Freemium, Services & Consulting
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
FullStory Comparables
Compare FullStory with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Contentsquare | 89% | |
| Quantum Metric | 86% | |
| Pendo | 84% | |
FullStory Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series D Extension | Aug 9, 2022 | ||||
| Series D | Aug 4, 2021 | ||||
| Series C Extension | May 27, 2020 | ||||
| Series C | Apr 24, 2019 | ||||
| Series B | May 19, 2017 | ||||
Series A | Jun 2, 2015 |
Key People
Founding team and executive leadership
FullStory Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| GV | Series D, Series C, Series A, Series B, Seed |
| TechOperators | Series B |
| Permira | Series D, Series D Extension |
| Salesforce Ventures | Series D, Series B, Series C |
| Stripes | Series D, Series C |
| Glynn Capital | Series D |
| Dell Technologies Capital | Series D, Series C |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 23, 2026
StoryAI Premium offers new AI-powered capabilities like Opportunities and Ask StoryAI.
- Jan 1, 2026
Launched 'Guides and Surveys' as a new product offering.
FullStory Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Frequently Asked Questions
Common questions about FullStory's valuation, stock price, and market status.