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Function of Beauty

Function of Beauty

Private
New York City, New YorkConsumer & Commercehttps://functionofbeauty.com/

Last Round

Series B

Dec 2, 2020

Est. Valuation

$110M

Total Funding Raised

$152.5M

Company Overview

Function of Beauty is a personal products company that provides customized haircare, skincare, and body care products.

Sector

Consumer & Commerce

Verticals

Fashion & Beauty, D2C Brands, Personalization, E-commerce, Subscription Commerce

Business Model

B2C

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

personalized beautycustom hair careD2C beautybeauty subscriptioncustom skincareomnichannel retailmass customizationbeauty techbespoke beautypersonalization algorithmsubscription commercecustom body caremade-to-order productsB2B2C

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Function of Beauty Comparables

Compare Function of Beauty with similar companies based on industry and business-model similarity.

Function of Beauty comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Prose
94%
Megalabs
84%
Proven Skincare
81%

Function of Beauty Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BDec 2, 2020
SeedMar 1, 2017

Key People

Founding team and executive leadership

Monica Belsito

Chief Executive Officer

Executive Team

Rob Hawk

Chief Financial Officer

Executive Team

Function of Beauty Investors

Notable investors and investment history

Function of Beauty investors
InvestorRounds
SoGal VenturesSeed
L CattertonSeries B
Y CombinatorSeed
Bessemer Venture PartnersSeed
CircleUpSeries B
GGV CapitalSeries B, Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Dec 1, 2025

    Added Amazon, HEB, Kroger, Meijer, Target, and Walmart as customers.

  • Oct 4, 2025

    Added Rippling as a customer

Function of Beauty Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Function of Beauty Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Function of Beauty's valuation, stock price, and market status.

Firmographic Details

HeadquartersNew York City, New York
Employee Range102
Year Founded2015
Last FundingDec 2, 2020

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