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G2

G2

Private
Chicago, IllinoisEnterprise Softwarehttps://g2.com

Last Round

Series D

Jun 22, 2021

Est. Valuation

$1.1B

Total Funding Raised

$255M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

G2 is a business software and services marketplace company that provides a platform for organizations to research, purchase, and manage software through peer reviews and market intelligence.

Sector

Enterprise Software

Verticals

Marketing, Sales Enablement, Business Intelligence

Business Model

B2B

Customer Profile

Subscription SaaS, Data as a Service

AI Layer

Application

Keywords

software reviewsB2B software marketplaceB2B tech reviewssoftware procurementsoftware comparisonbuyer intent dataG2 Gridvendor ratingssoftware researchlead generationB2B marketingmarket intelligenceanswer engine optimizationAEODaaSdata as a servicetech stack discovery

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

G2 Comparables

Compare G2 with similar companies based on industry and business-model similarity.

G2 comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
PeerSpot
78%
FinancesOnline
78%
Gartner, Inc.
77%

G2 Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series DJun 22, 2021
Series COct 11, 2018
Series BMay 24, 2017
VC RoundDec 15, 2016
Series AJul 29, 2015
Seed
May 19, 2014

Key People

Founding team and executive leadership

Godard Abel

Co-founder & CEO

Founding Team

Ruehl Johnson

AI Intern, Office of the CEO

Executive Team

John Campbell

Chief Technology Officer and Managing VP - Engineering G2

Executive Team

Michael Wheeler

Chief Technology Officer

Executive Team

G2 Investors

Notable investors and investment history

G2 investors
InvestorRounds
Chicago VenturesSeries A, VC Round, Seed
PermiraSeries D
HaystackSeries A
High AlphaSeries A
Salesforce VenturesSeries D
Haystack PartnersSeries A
Pritzker Group Venture CapitalSeries B, Series C, VC Round, Series A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 2, 2026

    Grew 16% QoQ, adding 235 employees.

  • Jun 7, 2026

    Combined entity now has over 6 million verified reviews.

G2 Filings

Explore SEC and related filing metadata, where available.

G2 filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about G2's valuation, stock price, and market status.

Is G2 a public or private company?

G2 is a private company.

What is the current stock price of G2?

G2 is a private company, so its shares have no public market price. Caplight tracks G2's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is G2 worth (valuation)?

G2's valuation is estimated at $1.1B based on funding round data.

Can I buy G2 stock?

G2 shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was G2's last funding round?

G2's most recent funding round was Series D on June 22, 2021.

Who are the main investors in G2?

Key investors in G2 include Permira, Pritzker Group Venture Capital, Institutional Venture Partners (IVP), Pritzker Group, Accel.

Will G2 IPO soon?

No public IPO plans have been announced for G2.

How can I track G2 secondary market activity?

Caplight tracks bids, offers, and trades in G2's shares on secondary markets.

Firmographic Details

HeadquartersChicago, Illinois
Employee Range863
Year Founded2012
Last FundingJun 22, 2021

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