Sequence
PrivateLast Round
Early Funding
May 29, 2025
Total Funding Raised
$13M
Company Overview
Sequence is a financial technology company that offers a platform described as a 'financial router' for both consumers and small businesses. It enables users to consolidate all their financial accounts, including bank accounts, credit cards, and loans, into a single interface. The platform provides a visual 'money map' to help users track and understand their cash flow. The core functionality allows users to create automated, conditional rules (IF statements) to move money between accounts based on specific triggers like dates or balance thresholds. This automation is designed to help users more easily manage their finances, pay down debt, build savings, and execute investment strategies without manual intervention. The company operates as a direct-to-consumer model and is a financial technology company, not a bank, with banking services provided by partner banks.
Sector
FinTech
Verticals
Workflow Automation, Personal Finance, Accounting & Expense, Financial Data, Digital Banking
Business Model
B2B
Customer Profile
Subscription SaaS, Usage-Based SaaS
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Sequence Comps
Public and private peers based on sector, stage, and business model.
Sequence Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Early Funding | May 29, 2025 | ||||
| Seed | Jan 24, 2024 |
Key People
Founding team and executive leadership
Sequence Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Aleph | Early Funding, Seed |
| ICON | Early Funding |
| Icon Ventures | Early Funding |
| Emerge Ventures | Early Funding |
| Emerge | Early Funding |
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 1, 2025
Added Yahoo! Group as a customer.
- Aug 1, 2025
Added MSN, a technology and media company, as a customer.
Sequence Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Sequence's valuation, stock price, and market status.
