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Ideally

Ideally

Private
AucklandEnterprise Softwarehttps://www.goideally.com/

Last Round

Series A

Apr 21, 2026

Est. Valuation

$59M

Total Funding Raised

$5.05M

Momentum

Top 5%

of companies Caplight tracks

Company Overview

Ideally is a consumer insights company that provides a research platform for businesses to inform and develop ideas, concepts, and products.

Sector

Enterprise Software

Verticals

Business Intelligence, Marketing, Customer Experience, NLP & Conversational AI, Vertical SaaS

Business Model

B2B

Customer Profile

Subscription SaaS, Usage-Based SaaS, Services & Consulting

AI Layer

Application

Keywords

AI market researchmarket research platformconsumer insightsconcept testingagile market researchconsumer intelligenceovernight testingcreative testingAI focus groupqual/quant researchself-service platformcategory intelligenceCPG research

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Ideally Comparables

Compare Ideally with similar companies based on industry and business-model similarity.

Ideally comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
GetWhy
84%
Attest
83%
Zappi
80%

Ideally Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series AApr 21, 2026
Series AOct 1, 2024
SeedNov 9, 2023

Key People

Founding team and executive leadership

Brendan Cervin

Co Founder And Chief Technology Officer

Founding Team

Joshua Nuu-Steele

Co-Founder And Chief Revenue Officer (CRO)

Founding Team

James Donald

Co-founder And CEO

Founding Team

Ideally Investors

Notable investors and investment history

Ideally investors
InvestorRounds
Icehouse VenturesSeries A, Seed
Brand Fund 1Seed
Altered CapitalSeries A
Shearwater CapitalSeries A
OIF VenturesSeries A
Ecliptic Venture CapitalSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 23, 2026

    Grew 27% QoQ, from 64 to 81 employees.

  • Apr 21, 2026

    $10M round raised at $59M post-money valuation.

Ideally Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Ideally Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Ideally's valuation, stock price, and market status.

Firmographic Details

HeadquartersAuckland
Employee Range81
Year Founded2023
Last FundingApr 21, 2026

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