Good-Loop
PrivateLast Round
Series A
Feb 24, 2022
Est. Valuation
$889,000
Total Funding Raised
$8.26M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
Good-Loop is an adtech company that provides a platform to convert advertising money into charitable donations and offers tools to measure and reduce the carbon footprint of digital advertising campaigns.
Sector
Media, Entertainment & Gaming
Verticals
Digital Advertising, ESG Analytics, Marketing
Business Model
B2B
Customer Profile
Revenue Share, Usage-Based SaaS
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Good-Loop Comparables
Compare Good-Loop with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Impact Plus | 79% | |
| Scope3 | 76% | |
| Tribaldata | 75% | |
Good-Loop Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Feb 24, 2022 | ||||
| Seed | Jan 14, 2020 | ||||
| Accelerator | Mar 28, 2017 |
Key People
Founding team and executive leadership
Good-Loop Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Galvanise Capital | Seed |
| Seedrs | Series A |
| Collider | Accelerator |
| Scottish National Investment Bank | Seed |
| Social Investment Scotland (SIS) Ventures | Seed, Series A |
| Scottish Investment Bank (Scottish Enterprise) | Seed, Series A |
| SIS Ventures | Seed, Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jan 1, 2026
First carbon-neutral B Corp in the AdTech sector.
- Jan 1, 2026
Platform has raised over $11 million for charitable causes.
Good-Loop Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Good-Loop's valuation, stock price, and market status.