Good-Loop

Good-Loop

Private
EdinburghMedia, Entertainment & Gaminghttps://good-loop.com

Last Round

Series A

Feb 24, 2022

Est. Valuation

$889,000

Total Funding Raised

$7.76M

Company Overview

Good-Loop is an adtech company that provides a platform to convert advertising money into charitable donations.

Sector

Media, Entertainment & Gaming

Verticals

Digital Advertising, ESG Analytics, Marketing

Business Model

B2B

Customer Profile

Marketplace Commission, Usage-Based SaaS, Subscription SaaS

AI Layer

Application

Keywords

purpose-driven advertisingad techethical advertisingsustainable advertisingcharitable advertisingprogrammatic for goodad-for-goodad carbon measurementcause marketing platformprogrammatic advertisingvideo advertisingB Corpcost-per-completed-viewCPCVGreen Ad TagGlobal Media Sustainability FrameworkGMSF

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Good-Loop Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Good-Loop Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Series AFeb 24, 2022
SeedJan 13, 2020
AcceleratorMar 28, 2017

Key People

Founding team and executive leadership

Amy Williams

Founder CEO

Founding Team

Norman Thompson

Chief Financial Officer

Executive Team

Good-Loop Investors

Notable investors and investment history

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jan 1, 2026

    First carbon-neutral B Corp in the AdTech sector.

  • Jan 1, 2026

    Platform has raised over $11 million for charitable causes.

Good-Loop Filings

SEC and related filings with document metadata.

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Good-Loop Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Good-Loop's valuation, stock price, and market status.

Firmographic Details

HeadquartersEdinburgh
Employee Range37
Year Founded2016
Last FundingFeb 24, 2022

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