Good Good
PrivateLast Round
Series B
May 16, 2022
Total Funding Raised
$25M
Company Overview
Good Good is a food & beverage company that produces and sells a range of no-added-sugar products, including jams, spreads, and natural sweeteners.
Sector
Consumer & Commerce
Verticals
D2C Brands, Home & Lifestyle, E-commerce, Subscription Commerce
Business Model
B2B
Customer Profile
Hardware Sales
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Good Good Comparables
Compare Good Good with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Smash Foods | 88% | |
| ChocZero | 84% | |
| PANOS Brands | 77% |
Good Good Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | May 16, 2022 | ||||
| Series A Extension | Oct 5, 2021 | ||||
| Series A | May 28, 2020 |
Key People
Founding team and executive leadership
Good Good Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Aton.JL | Series A Extension, Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- May 1, 2025
Monthly visitors grew 34% MoM, reaching 58.1K.
- Mar 27, 2025
Monthly visitors increased 39% MoM to 43.2K.
Recent news
Latest coverage and updates
- decreases_headcount_bySep 4, 2026
GOOD GOOD Brand decreases headcount by 2.
- launchesAug 4, 2026
GOOD GOOD Brand launched fruit spreads featuring higher fruit content and a thicker texture on Aug 1st '26.
Good Good Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Good Good's valuation, stock price, and market status.
Is Good Good a public or private company?
Good Good is a private company.
What is the current stock price of Good Good?
Good Good is a private company, so its shares have no public market price. Caplight tracks Good Good's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Good Good worth (valuation)?
Valuation information for Good Good is not publicly available.
Can I buy Good Good stock?
Good Good shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Good Good's last funding round?
Good Good's most recent funding round was Series B on May 16, 2022.
Who are the main investors in Good Good?
Key investors in Good Good include Aton.JL.
Will Good Good IPO soon?
No public IPO plans have been announced for Good Good.
How can I track Good Good secondary market activity?
Caplight tracks bids, offers, and trades in Good Good's shares on secondary markets.