Good Good
PrivateLast Round
Series B
May 16, 2022
Total Funding Raised
$25M
Company Overview
Good Good is a food & beverage company that produces and sells a range of no-added-sugar products, including jams, spreads, and natural sweeteners.
Sector
Consumer & Commerce
Verticals
D2C Brands, Home & Lifestyle, E-commerce, Subscription Commerce
Business Model
B2B
Customer Profile
Hardware Sales
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Good Good Comparables
Compare Good Good with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Smash Foods | 88% | |
| ChocZero | 84% | |
| PANOS Brands | 77% | |
Good Good Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | May 16, 2022 | ||||
| Series A Extension | Oct 5, 2021 | ||||
| Series A | May 28, 2020 |
Key People
Founding team and executive leadership
Good Good Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Aton.JL | Series A Extension, Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- May 1, 2025
Monthly visitors grew 34% MoM, reaching 58.1K.
- Mar 27, 2025
Monthly visitors increased 39% MoM to 43.2K.
Good Good Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Good Good's valuation, stock price, and market status.