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Goodlord

Goodlord

Private
LondonReal Estate & PropTechhttps://www.goodlord.com/

Last Round

Series B

Mar 30, 2022

Total Funding Raised

$85.2M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Goodlord is a property technology (PropTech) company that provides a cloud-based SaaS platform to streamline the rental process for letting agents, landlords, and tenants.

Sector

Real Estate & PropTech

Verticals

Property Management, Vertical SaaS, InsurTech, Document Management, Compliance & Risk

Business Model

B2B

Customer Profile

Subscription SaaS, Usage-Based SaaS, Marketplace Commission

AI Layer

Application

Keywords

renttechtenancy management softwareletting agent softwaretenant referencingproperty management softwareidentity verification technologyIDVTdigital contract generationrent protection insurancevertical SaaSproptechautomated compliancelandlord softwarerental workflow automationopen banking

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Goodlord Comparables

Compare Goodlord with similar companies based on industry and business-model similarity.

Goodlord comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Canopy
77%
MRI Software
76%
PIB Group
76%

Goodlord Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BMar 30, 2022
DebtMar 30, 2022
Series BMar 9, 2020
Series BOct 9, 2018
Series AMar 15, 2017
Seed
May 18, 2016

Key People

Founding team and executive leadership

William Reeve

Chief Executive Officer

Executive Team

William Reeve MARLA

Chief Executive Officer

Executive Team

Donovan Frew

CTO

Executive Team

Goodlord Investors

Notable investors and investment history

Goodlord investors
InvestorRounds
LocalGlobeSeries A, Seed
Global Founders CapitalSeed, Series B, Series A
Latitude VenturesSeries B
Charlotte Street CapitalSeed
OxxSeries B
Phoenix Court GroupSeed, Series A
Finch CapitalSeries B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Dec 17, 2025

    Alex Depledge MBE, founder of Resi, joins the board.

  • Sep 10, 2025

    Public Referencing API enables direct integration of referencing services.

Goodlord Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Goodlord Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Goodlord's valuation, stock price, and market status.

Firmographic Details

HeadquartersLondon
Employee Range308
Year Founded2014
Last FundingMar 30, 2022

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