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Picky

Picky

Private
SeoulConsumer & Commercehttps://www.gopicky.com/

Last Round

Pre Seed

Jan 13, 2021

Total Funding Raised

$1.3M

Company Overview

Picky is a beauty and skincare technology company that operates a mobile platform connecting content creators with K-beauty brands for product reviews and marketing campaigns.

Sector

Consumer & Commerce

Verticals

Fashion & Beauty, Social Commerce, User-Generated Content, Influencer Marketing, Marketing

Business Model

B2B2C

Customer Profile

Usage-Based SaaS, Marketplace Commission

AI Layer

Application

Keywords

skincare discoveryingredient analysisskincare reviewsbeauty techproduct samplinginfluencer marketingskincare communitybeauty appusage-based billinguser-generated contentUGCbrand partnershipssocial commercebeauty influencer platformskincare routine

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

Picky Comparables

Compare Picky with similar companies based on industry and business-model similarity.

Picky comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
OnSkin
78%
SkinCarisma
78%
Think Dirty
76%

Picky Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Pre SeedJan 13, 2021

Key People

Founding team and executive leadership

Jihong Lee

Founder CEO

Founding Team

Picky Investors

Notable investors and investment history

Picky investors
InvestorRounds
Klim VenturesPre Seed
Northern Light Venture CapitalPre Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 7, 2025

    Monthly visitors increased 43% MoM to 118K.

  • Mar 13, 2025

    Grew 22% QoQ, from 37 to 45 employees.

Picky Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Picky Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Picky's valuation, stock price, and market status.

Firmographic Details

HeadquartersSeoul
Employee Range66
Year Founded2020
Last FundingJan 13, 2021

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