GreatAmerica Financial Services

GreatAmerica Financial Services

Private
Cedar Rapids, IowaFinTechhttps://www.greatamerica.com

Last Round

Debt

3/14/2025

Total Funding Raised

$5B

Company Overview

GreatAmerica Financial Services Corporation is a national commercial equipment finance company based in the United States. Founded in 1992, the company is independent and family-owned, providing financing and consulting services to manufacturers, vendors, and dealers across various sectors including office technology, IT, automotive, and healthcare. Headquartered in Cedar Rapids, Iowa, the company has grown to over $3 billion in assets and employs more than 750 people. It was formerly known as GreatAmerica Leasing Corporation until rebranding in 2012. The company's business model is focused on building long-term relationships with its partners to help them facilitate equipment sales.

Sector

FinTech

Verticals

Lending & Credit, Sales Enablement, Corporate Banking

Business Model

B2B

Customer Profile

Payment Processing Fee, Services & Consulting

AI Layer

Non-AI

Keywords

equipment financeequipment leasingvendor financingchannel financingas-a-service financingequipment as a serviceEaaSHardware as a RentalHaaRcommercial lendingportfolio servicingusage-based billingprivate label financingthird-party servicingB2B financingbackup servicingadvisory services

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GreatAmerica Financial Services Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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GreatAmerica Financial Services Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Debt3/14/2025
Debt7/25/2024
Debt2/5/2024
Debt5/25/2023
Debt9/29/2022
Debt
10/8/2021

GreatAmerica Financial Services Investors

Notable investors and investment history

InvestorRounds
Sterling Capital Ultra Short Bond FundDebt

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 21, 2026

    Secured Platinum sponsorship for the Executive Connection Summit 2027.

  • Apr 9, 2026

    Partnered with AMT to launch an all-inclusive payment program.

GreatAmerica Financial Services Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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GreatAmerica Financial Services Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about GreatAmerica Financial Services's valuation, stock price, and market status.

Firmographic Details

HeadquartersCedar Rapids, Iowa
Year Founded1992
Last Funding3/14/2025

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