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Greentoe

Greentoe

Private
New York City, New YorkConsumer & Commercehttps://www.greentoe.com/

Last Round

Seed

Oct 15, 2014

Est. Valuation

$1.71M

Total Funding Raised

$1.62M

Company Overview

Greentoe is an e-commerce marketplace company that operates a platform allowing consumers to negotiate prices on electronics, cameras, and home appliances by submitting offers to a network of authorized retailers.

Sector

Consumer & Commerce

Verticals

E-commerce, Consumer Electronics, Retail Technology

Business Model

B2C

Customer Profile

Marketplace Commission

AI Layer

Non-AI

Keywords

name your pricee-commerce marketplaceprice negotiationdiscount electronicsMAP policyminimum advertised priceauthorized retailerdeal huntingprice discoveryconsumer appliancesmusical instrumentsreverse auctionprocurement API

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

Greentoe Comparables

Compare Greentoe with similar companies based on industry and business-model similarity.

Greentoe comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Swappa
68%
eBay Inc.
67%
LetYouKnow
60%

Greentoe Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedOct 15, 2014
AcceleratorJul 1, 2014
AngelNov 4, 2013

Key People

Founding team and executive leadership

Andrew Kurland

CEO Co-Founder

Founding Team

Greentoe Investors

Notable investors and investment history

Greentoe investors
InvestorRounds
2020 VenturesSeed
Bodley GroupSeed
Y CombinatorAccelerator, Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Dec 22, 2025

    Added VCO1, a retail/e-commerce SMB, as a customer.

Greentoe Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Greentoe Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Greentoe's valuation, stock price, and market status.

Firmographic Details

HeadquartersNew York City, New York
Employee Range5
Year Founded2012
Last FundingOct 15, 2014

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