GroundTruth
PrivateLast Round
Series F
Jul 24, 2018
Est. Valuation
$477.43M
Total Funding Raised
$123.73M
Company Overview
GroundTruth is a location-based marketing and advertising technology company that provides insights into in-store visitation by market, brand, and competitors to enhance brand awareness and drive both online and offline sales.
Sector
Media, Entertainment & Gaming
Verticals
Digital Advertising, Marketing, Personalization
Business Model
B2B2C
Customer Profile
Usage-Based SaaS, Data as a Service, Services & Consulting
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
GroundTruth Comps
Public and private peers based on sector, stage, and business model.
GroundTruth Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series F | Jul 24, 2018 | ||||
| Series E | Nov 15, 2016 | ||||
| Series D | Sep 4, 2014 | ||||
| Series C | Dec 13, 2011 | ||||
| Series C | Oct 13, 2010 |
Key People
Founding team and executive leadership
GroundTruth Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Palisades Growth | Series C |
| Eminence Capital | Series E, Series F |
| SoftBank Capital | Series D, Series C |
| M12 - Microsoft's Venture Fund | Series E |
| Institutional Venture Partners (IVP) | Series D |
| Silicon Valley Bank | Series D, Series C |
| Emergence Capital | Series D, Series E |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 10, 2026
Ranked among Ad Age's Best Places to Work for multiple years.
- Oct 10, 2025
Launching a 6-month AI Fellowship/Internship program for professionals.
GroundTruth Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about GroundTruth's valuation, stock price, and market status.
