NEWCaplight raises a $16M Series A, led by BlackRock and Fin Capital →
Skip to main content
Caplight Logo









GWI

GWI

Private
LondonAI, Data & Cloud Infrastructurehttps://www.gwi.com/

Last Round

Series B

Feb 1, 2022

Est. Valuation

$850M

Total Funding Raised

$220M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

GWI is a market research and analytics company that provides a platform for digital consumer insights, enabling businesses to gather and analyze audience behaviors, perceptions, and interests through survey and analytics data.

Sector

AI, Data & Cloud Infrastructure

Verticals

Business Intelligence, Marketing, NLP & Conversational AI, Data Visualization, Customer Experience

Business Model

B2B

Customer Profile

Subscription SaaS, Data as a Service

AI Layer

Infrastructure

Keywords

consumer insightsmarket researchconsumer datamarket research toolaudience intelligenceconsumer insights platformmarket intelligenceaudience analyticsdata as a serviceDaaSAI research assistantaudience dataconsumer sentimentAI agentconsumer behaviormarket trendsdata APIconsumer persona

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

GWI Comparables

Compare GWI with similar companies based on industry and business-model similarity.

GWI comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
YouGov
82%
Kantar
80%
Euromonitor International
76%

GWI Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BFeb 1, 2022
Series AJul 25, 2018

Key People

Founding team and executive leadership

Mary Suzaanne Findlay

Group CEO

Executive Team

Sofia Scuralli

Group CEO

Executive Team

Tom Smith

CEO Founder

Founding Team

James F.

CFO

Executive Team

GWI Investors

Notable investors and investment history

GWI investors
InvestorRounds
PermiraSeries B
StripesSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jan 22, 2026

    Agent Spark, an AI insights agent, is now available on ChatGPT and Claude.

  • Jan 1, 2026

    Developing AI products including Agent Spark and MCP integrations.

GWI Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

GWI Filings

SEC and related filings with document metadata.

Firmographic Details

HeadquartersLondon
Employee Range758
Year Founded2009
Last FundingFeb 1, 2022

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.