Skip to main content
Caplight Logo









GWI

GWI

Private
LondonEnterprise Softwarehttps://gwi.com

Last Round

Series B

Feb 1, 2022

Est. Valuation

$850M

Total Funding Raised

$220M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

GWI is a market research and analytics company that provides a platform for digital consumer insights, enabling businesses to gather and analyze audience behaviors, perceptions, and interests through survey and analytics data.

Sector

Enterprise Software

Verticals

Business Intelligence, Marketing

Business Model

B2B

Customer Profile

Subscription SaaS, Data as a Service

AI Layer

Infrastructure

Keywords

consumer insightsmarket researchconsumer datamarket research toolaudience intelligenceconsumer insights platformmarket intelligenceaudience analyticsdata as a serviceDaaSAI research assistantaudience dataconsumer sentimentAI agentconsumer behaviormarket trendsdata APIconsumer persona

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

GWI Comparables

Compare GWI with similar companies based on industry and business-model similarity.

GWI comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
YouGov
82%
Kantar
80%
Euromonitor International
76%

GWI Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BFeb 1, 2022
Series AJul 25, 2018

Key People

Founding team and executive leadership

Mary Suzaanne Findlay

Group CEO

Executive Team

Sofia Scuralli

Group CEO

Executive Team

James F.

CFO

Executive Team

Kevin Owens

Chief Product Officer

Executive Team

GWI Investors

Notable investors and investment history

GWI investors
InvestorRounds
PermiraSeries B
StripesSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 12, 2026

    Havas announced as an influential agency client.

  • Jun 12, 2026

    Stagwell identified as an influential agency client.

GWI Filings

Explore SEC and related filing metadata, where available.

GWI filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

Filing documents are not displayed on this public page. Request access to learn about available coverage.

Request access

Frequently Asked Questions

Common questions about GWI's valuation, stock price, and market status.

Is GWI a public or private company?

GWI is a private company.

What is the current stock price of GWI?

GWI is a private company, so its shares have no public market price. Caplight tracks GWI's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is GWI worth (valuation)?

GWI's valuation is estimated at $850.0M based on funding round data.

Can I buy GWI stock?

GWI shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was GWI's last funding round?

GWI's most recent funding round was Series B on February 1, 2022.

Who are the main investors in GWI?

Key investors in GWI include Permira, Stripes.

Will GWI IPO soon?

No public IPO plans have been announced for GWI.

How can I track GWI secondary market activity?

Caplight tracks bids, offers, and trades in GWI's shares on secondary markets.

Firmographic Details

HeadquartersLondon
Employee Range740
Year Founded2009
Last FundingFeb 1, 2022

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.

See something wrong or outdated?