Habit Factory Co., Ltd.

Habit Factory Co., Ltd.

Private

Last Round

Series D

Oct 23, 2025

Est. Valuation

$104.6M

Total Funding Raised

$51.48M

Momentum Score

50 /100

Company Overview

Habit Factory Co., Ltd. is a fintech company that provides an AI-driven platform for insurance analysis, personalized recommendations, and mortgage services.

Sector

FinTech

Verticals

InsurTech, Real Estate Finance

Business Model

B2C

Customer Profile

Marketplace Commission, Freemium

AI Layer

Application

Keywords

insurance comparisonmortgage brokerageInsurTechdigital mortgage brokerAI-driven fintechinsurance marketplaceinsurance analysisAI mortgage recommendationPropTechreal estate financepersonalized recommendationsautomated data analysisclaims assistance

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Habit Factory Co., Ltd. Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Habit Factory Co., Ltd. Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Series DOct 23, 2025
Series CNov 28, 2023
Series BNov 16, 2021
Series AApr 13, 2020
Pre SeedJul 23, 2019
Seed
Jun 30, 2017

Key People

Founding team and executive leadership

Dong Ik Lee

Founder & CEO

Founding Team

Yunho Jung

CEO 공동대표

Executive Team

Juheon Lee

Chief Technology Officer

Executive Team

Taehyo Om

Chief Technology Officer

Executive Team

Habit Factory Co., Ltd. Investors

Notable investors and investment history

InvestorRounds
Z Venture CapitalSeries D
Shinhan Venture InvestmentSeries D, Series C
Smilegate InvestmentSeries C, Series D
TransLink CapitalSeries A, Pre Seed
KB InvestmentSeries D, Seed, Series B, Series C
Murex PartnersSeries C
Korea Growth Investment CorporationSeries C

Market signals

Structured signals derived from secondary market and firmographic data.

  • Feb 23, 2026

    Grew 17% QoQ, from 35 to 41 employees.

  • Nov 8, 2025

    Monthly visitors increased 135% MoM, reaching 6.5K.

Habit Factory Co., Ltd. Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Habit Factory Co., Ltd. Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Habit Factory Co., Ltd.'s valuation, stock price, and market status.

Firmographic Details

HeadquartersSeoul
Employee Range41
Year Founded2015
Last FundingOct 23, 2025

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