HappyOrNot

Private

TampereEnterprise Softwarehttps://www.happy-or-not.com/en/

Last Round

Secondary

Jul 9, 2026

Total Funding Raised

$39.5M

Company Overview

HappyOrNot is a customer experience technology company that provides a feedback monitoring platform designed to transform customer insights into measurable KPIs for businesses in retail, transportation, and healthcare.

Sector

Enterprise Software

Verticals

Customer Experience, Business Intelligence, Retail Technology

Business Model

B2B

Customer Profile

Hardware + Subscription, Subscription SaaS

AI Layer

Application

Keywords

customer satisfaction surveyfeedback kiosksmiley terminalcustomer experience managementsmiley buttonreal-time sentiment analysisvoice of customerVOCemployee satisfaction surveydigital feedback toolpoint-of-experience feedbackcustomer feedback softwarecustomer sentiment trackingCX platformoperational analytics

Historical Pricing

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Caplight Momentum Score

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HappyOrNot Comps

Public and private peers based on sector, stage, and business model.

HappyOrNot comps — public and private peers by sector, stage, and business model
Company	Status	Est. Valuation	Rev Multiple
OpenAI	Private	$86.0B	~40x
Cohere	Private	$5.0B	--
Competitor 1	Public	$XX.XB	XXx
Competitor 2	Public	$XX.XB	XXx

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HappyOrNot Funding Rounds

Historical fundraising activity

Data table
Round	Date	Amount Raised	Valuation	Investors	Sources
Secondary	Jul 9, 2026
Growth Equity	Sep 19, 2019
Series A	Oct 12, 2017

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Key People

Founding team and executive leadership

Miika Mäkitalo

Chief Executive Officer

Executive Team

Elina Pahta-Erma

Chief Financial Officer

Executive Team

HappyOrNot Investors

Notable investors and investment history

HappyOrNot investors
Investor	Rounds
AirTree	Series A
Northzone	Growth Equity, Series A
Verdane	Growth Equity, Secondary

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Market signals

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Jul 28, 2025
Announced the launch of a new Promo Screen for Smiley Touch terminals.
Jul 20, 2025
Partnered with the National Pharmacy Association for UK pharmacies.

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HappyOrNot Filings

SEC and related filings with document metadata.

Data table
Typed	Date	Amount Offered	Amount Sold	Filling	Pages	Download
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HappyOrNot Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersTampere

Employee Range78

Year Founded2009

Last FundingJul 9, 2026

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