NEWCaplight raises a $16M Series A, led by BlackRock and Fin Capital →
Skip to main content
Caplight Logo









Heather's Choice

Heather's Choice

Private
Anchorage, AlaskaConsumer & Commercehttps://www.heatherschoice.com/

Last Round

Crowdfunding

Jan 1, 2026

Total Funding Raised

$1.78M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Heather's Choice is a food products company that produces and sells lightweight, dehydrated meals and snacks designed for outdoor adventurers.

Sector

Consumer & Commerce

Verticals

D2C Brands, E-commerce, Sports & Fitness

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Non-AI

Keywords

dehydrated mealsbackpacking foodcamping foodfreeze-dried mealstrail foodoutdoor nutritionlightweight mealsDTC food brandshelf-stable foodCPGprotein snacksallergen-free foodbackcountry traveldirect-to-consumer

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Heather's Choice Comparables

Compare Heather's Choice with similar companies based on industry and business-model similarity.

Heather's Choice comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Farm to Summit
93%
Greenbelly Meals
91%
Gastro Gnome
90%

Heather's Choice Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
CrowdfundingJan 1, 2026
AngelMar 8, 2024
AcceleratorFeb 20, 2024
Early FundingJan 12, 2024
SeedJun 1, 2018
Crowdfunding
Dec 15, 2017

Key People

Founding team and executive leadership

Brad Hurd

COO

Executive Team

Heather's Choice Investors

Notable investors and investment history

Heather's Choice investors
InvestorRounds
Launch AlaskaAccelerator
49th State Angel FundSeed
Oregon Sports AngelsAngel, Crowdfunding
SKUCrowdfunding, Accelerator

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jan 1, 2026

    $688K raised with participation from Oregon Sports Angels.

  • Jun 20, 2017

    Completed a Seed funding round.

Heather's Choice Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

Heather's Choice Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Heather's Choice's valuation, stock price, and market status.

Firmographic Details

HeadquartersAnchorage, Alaska
Employee Range6
Year Founded2014
Last FundingJan 1, 2026

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.