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Playground

Playground

Private
San Francisco, CaliforniaConsumer & Commercehttps://helloplayground.com/

Last Round

Seed

Apr 24, 2024

Total Funding Raised

$2M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Playground is a sexual wellness company that provides plant-based personal lubricants and intimate care products for women.

Sector

Consumer & Commerce

Verticals

D2C Brands, E-commerce, Fashion & Beauty, Subscription Commerce

Business Model

B2C

Customer Profile

Subscription SaaS, Freemium, Usage-Based SaaS

AI Layer

Non-AI

Keywords

personal lubricantsexual wellnesslubewomen's healthfemtechintimate careD2C brandplant-based lubricantconsumer packaged goodsCPGvaginal drynessclean beautysex-positive brandsubscription commerce

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

Playground Comparables

Compare Playground with similar companies based on industry and business-model similarity.

Playground comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Woo More Play
86%
Bloomi
86%
Eden Partners LLC
84%

Playground Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedApr 24, 2024
AngelFeb 15, 2022

Key People

Founding team and executive leadership

Catherine Magee

Co-Founder And CEO

Founding Team

Playground Investors

Notable investors and investment history

Playground investors
InvestorRounds
Fourward VenturesSeed
Palm Tree CrewSeed
Goddess Fun+dSeed
Amboy Street VenturesSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 18, 2026

    Monthly visitors grew 93% MoM, reaching 35.4K.

  • Dec 1, 2024

    Grew 50% QoQ from 6 to 9 employees.

Playground Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Playground Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Playground's valuation, stock price, and market status.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range12
Year Founded2022
Last FundingApr 24, 2024

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