NEWCaplight raises a $16M Series A, led by BlackRock and Fin Capital →
Caplight Logo









Simply

Simply

Private
Tel Aviv, Tel Aviv DistrictMedia, Entertainment & Gaminghttps://www.hellosimply.com/

Last Round

Series D

Jun 21, 2021

Est. Valuation

$1B

Total Funding Raised

$91.5M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Simply, formerly known as JoyTunes, is an Israeli education technology company that develops and markets a suite of mobile applications for learning creative skills. The company's mission is to make the pursuit of hobbies like music and art simple and fun. Its portfolio of subscription-based apps includes Simply Piano, Simply Guitar, Simply Sing, and Simply Draw, which use interactive lessons and AI-powered real-time feedback. Founded in 2009, the company has become a significant player in the EdTech space, reaching a valuation of $1 billion in 2021 after a $50 million funding round led by Google Ventures. Simply is headquartered in Tel Aviv, Israel.

Sector

Media, Entertainment & Gaming

Verticals

Subscription Commerce, D2C Brands, Mobile Commerce, AR/VR Experiences, Gaming

Business Model

B2C

Customer Profile

Freemium, Subscription SaaS

AI Layer

Application

Keywords

learning appsmusic educationfreemiumpiano learning appguitar learning appsubscription modelnote recognitionAI music tutorreal-time feedbackgamified learningedtechD2Csinging lessonsdrawing lessonsinstrument tuneraugmented reality learningmusic teacher tools

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Simply Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

View Full Comps Set

Access detailed peer comparisons, multiples, and valuation benchmarks.

Simply Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Series DJun 21, 2021
Series CAug 27, 2019
Series BJun 25, 2018
Series AAug 12, 2014
SeedMay 6, 2013

Key People

Founding team and executive leadership

Roey Izkovsky

Co-Founder, CTO and Growth

Founding Team

Yuval Kaminka

Co-Founder, CEO

Founding Team

Yair Berichman

COO

Executive Team

Simply Investors

Notable investors and investment history

InvestorRounds
AlephSeries C, Series D, Series B, Series A
Founder CollectiveSeries C, Seed
GVSeries D
Formation 8Series A
Qumra CapitalSeries D, Series C
Qualcomm VenturesSeries D
Kaedan CapitalSeries C, Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 29, 2026

    Creative learning apps now compatible with Meta AI glasses.

  • Jan 6, 2026

    Simply Piano for Galaxy XR is now available on Android XR.

Simply Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

Simply Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Simply's valuation, stock price, and market status.

Firmographic Details

HeadquartersTel Aviv, Tel Aviv District
Employee Range235
Year Founded2009
Last FundingJun 21, 2021

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.







Disclaimer All investments involve risk, including the risk of loss of principal. You should carefully consider your investment objectives, risks, transaction costs and other expenses before deciding to invest in options, swaps or other investments.This does not constitute an offer by Caplight Technologies, Inc. to sell, or a solicitation of an offer to buy, any securities and may not be used or relied upon in connection with any offer or sale of securities. An offer or solicitation can be made only through the delivery of final offering document(s) and purchase agreement(s), and will be subject to the terms and conditions and risks delivered in such documents. Any securities offered are offered through Caplight Markets LLC, member FINRA/SIPC.