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Herself

Herself

Private
BrazilConsumer & Commercehttps://herself.com.br/

Last Round

Pre Seed

Aug 23, 2022

Total Funding Raised

$40,000

Company Overview

Herself is a consumer goods company that produces and sells technological absorbent underwear, bikinis, and swimwear for menstruation.

Sector

Consumer & Commerce

Verticals

D2C Brands, Fashion & Beauty, E-commerce

Business Model

B2C

Customer Profile

Hardware Sales, Government Contracts, Services & Consulting, Data as a Service, Revenue Share, Freemium, Payment Processing Fee, Usage-Based SaaS, Subscription SaaS, Hardware + Subscription, Marketplace Commission

AI Layer

Non-AI

Keywords

menstrual underwearperiod pantiesmenstrual swimwearperiod swimwearmenstrual hygienesustainable period productsreusable menstrual productsdirect-to-consumerDTCmenstrual healthperiod techfemtechabsorbent apparel

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Herself Comparables

Compare Herself with similar companies based on industry and business-model similarity.

Herself comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Korui
86%
snuggs
86%
Azzas 2154 S.A.
86%

Herself Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Pre SeedAug 23, 2022
AcceleratorDec 1, 2019
CrowdfundingJul 1, 2017

Key People

Founding team and executive leadership

Raíssa Assmann Kist

CEO & Cofundadora

Executive Team

Herself Investors

Notable investors and investment history

Herself investors
InvestorRounds
Yunus Social BusinessAccelerator
SororitêPre Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 15, 2026

    Monthly visitors grew 43% MoM.

  • Mar 18, 2025

    Grew 23% QoQ, from 48 to 59 employees.

Herself Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Herself Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Herself's valuation, stock price, and market status.

Firmographic Details

HeadquartersBrazil
Employee Range58
Year Founded2016
Last FundingAug 23, 2022

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