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52TOYS

52TOYS

Private
BeijingConsumer & Commercehttps://hi52toys.com/

Last Round

Series C

Extension

May 12, 2025

Est. Valuation

$589.26M

Total Funding Raised

$93.94M

Company Overview

52TOYS is a consumer products company that designs, manufactures, and retails collectible toys, including blind boxes, action figures, and mecha-style model kits.

Sector

Consumer & Commerce

Verticals

D2C Brands, E-commerce, Gaming

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Non-AI

Keywords

collectible toysblind boxesart toysaction figuresmodel kitsdesigner toystransformable figuresplush toyspop culture merchandisetoy collectinggashaponvinyl toysd2c retailip-driven products

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52TOYS Comparables

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52TOYS comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Pop Mart
83%
Finding Unicorn
81%
Good Smile Company
81%

52TOYS Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series C ExtensionMay 12, 2025
Series CSep 8, 2021
Series BFeb 1, 2020
Series A ExtensionMar 13, 2019
Series AMar 12, 2018
Angel
Jul 1, 2015

52TOYS Investors

Notable investors and investment history

52TOYS investors
InvestorRounds
Crystal Stream CapitalSeries B
CCIC CapitalSeries C
Shenzhen Guozhong Venture Capital ManagementSeries C
Sanchuan CapitalSeries A Extension
Shengjing JiachengSeries A
兼固资本Series C
Qiming Venture PartnersSeries A Extension, Series A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 1, 2015

    $2.42M round led by ASB Ventures

52TOYS Filings

SEC and related filings with document metadata.

Data table
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52TOYS Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersBeijing
Year Founded2015
Last FundingMay 12, 2025

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