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Hotmart

Hotmart

Private
AmsterdamConsumer & Commercehttps://hotmart.com/en

Last Round

Series C

Mar 30, 2021

Est. Valuation

$1B

Total Funding Raised

$130.19M

Momentum

Top 5%

of companies Caplight tracks

Company Overview

Hotmart is a software company that provides a global platform for creators to build, manage, and sell digital products and online courses.

Sector

Consumer & Commerce

Verticals

Creator Economy, E-commerce, Digital Payments, Subscription Commerce, Content Creation

Business Model

B2B2C

Customer Profile

Revenue Share, Payment Processing Fee, Freemium, Marketplace Commission

AI Layer

Application

Keywords

creator economy platformdigital product marketplaceonline course platformaffiliate networkglobal payment processinginfoproductsknowledge monetizationmembership platformcreator toolspassion economyaffiliate marketing platformrecurring paymentsdigital downloadsrevenue share modelB2B2C platform

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Hotmart Comparables

Compare Hotmart with similar companies based on industry and business-model similarity.

Hotmart comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Whop
85%
Kajabi
81%
Thinkific
77%

Hotmart Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series CMar 30, 2021
Series AJul 17, 2019
SeedAug 1, 2011

Key People

Founding team and executive leadership

Andrés David Hernández blanco

Infoproductor Digital CEO, Consultor De Marketing Digital

Executive Team

antoni pariona

CEO En Local Soriano

Executive Team

Cainã Borges

Especialista Em Vendas E Marketing, CEO

Executive Team

Carlos Magnum

CEO

Executive Team

Hotmart Investors

Notable investors and investment history

Hotmart investors
InvestorRounds
Koolen & PartnersSeries C
TCVSeries C
GIC Private LimitedSeries A, Series C
TCVSeries C
AccompliceSeries C
Alkeon Capital ManagementSeries C
General AtlanticSeries C, Series A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 1, 2026

    Platform has driven over $10 billion in revenue for 200,000+ creators.

  • Mar 1, 2026

    Platform used by 1 in 4 Brazilians for content consumption.

Hotmart Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Hotmart Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Hotmart's valuation, stock price, and market status.

Firmographic Details

HeadquartersAmsterdam
Employee Range12,659
Year Founded2011
Last FundingMar 30, 2021

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