HowGood
PrivateLast Round
Series B
May 18, 2022
Total Funding Raised
$24.7M
Momentum Score
25 /100
Company Overview
HowGood is a privately-held sustainability intelligence company that operates a Software-as-a-Service (SaaS) data platform called Latis. The company maintains the world's largest database on food and personal care product sustainability, with over 90,000 agricultural emission factors. It provides ingredient-level analysis on environmental and social impacts, such as carbon emissions, water usage, biodiversity, and labor risk, to help food companies, brands, retailers, and investors improve their sustainability efforts. The platform assists with ESG reporting, supply chain decarbonization, and verifying marketing claims to prevent greenwashing. Founded in 2007, the company has raised $27.4M in funding.
Sector
Energy & Sustainability
Verticals
ESG Analytics, Vertical SaaS, Supply Chain, Compliance
Business Model
B2B
Customer Profile
Subscription SaaS, Data as a Service, Services & Consulting
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
HowGood Comps
Public and private peers based on sector, stage, and business model.
HowGood Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | May 18, 2022 | ||||
| Series A Extension | Feb 22, 2021 | ||||
| Series A | Mar 2, 2017 | ||||
| Seed | Sep 17, 2014 |
Key People
Founding team and executive leadership
HowGood Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Titan Grove | Series B |
| Humanity United | Series A |
| Contour Venture Partners | Series A Extension |
| FirstMark Capital | Series A Extension, Seed, Series A |
| Danone Manifesto Ventures | Series A Extension |
| HighLine Ventures | Seed |
| Trailhead Capital | Series A Extension |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 20, 2026
Added KAGOME, a Food & Beverage company, as a customer.
- Jan 7, 2026
Added Open Farm Inc. from the Pet Food industry.
HowGood Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about HowGood's valuation, stock price, and market status.
