HowGood
PrivateLast Round
Series B
May 18, 2022
Total Funding Raised
$24.7M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
HowGood is a sustainability intelligence company that operates a SaaS data platform called Latis to provide ingredient-level analysis on environmental and social impacts for the food and beverage industry.
Sector
Energy & Sustainability
Verticals
ESG Analytics, Supply Chain, Vertical SaaS
Business Model
B2B
Customer Profile
Subscription SaaS, Data as a Service
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
HowGood Comparables
Compare HowGood with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Mondra | 86% | |
| CarbonCloud | 86% | |
| Regrow Ag | 81% | |
HowGood Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | May 18, 2022 | ||||
| Series A | Feb 22, 2021 | ||||
| Series A | Feb 28, 2017 | ||||
| Seed | Sep 17, 2014 |
Key People
Founding team and executive leadership
HowGood Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Great Oaks Venture Capital | Seed, Series A |
| Titan Grove | Series B |
| Humanity United | Series A |
| Contour Venture Partners | Series A |
| FirstMark Capital | Series A, Series B, Seed |
| Danone Manifesto Ventures | Series A |
| HighLine Ventures | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 20, 2026
Added KAGOME, a Food & Beverage company, as a customer.
- Jan 7, 2026
Added Open Farm Inc. from the Pet Food industry.
HowGood Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about HowGood's valuation, stock price, and market status.