Ingenio
PrivateLast Round
Private Equity
Aug 5, 2021
Total Funding Raised
$349M
Company Overview
Ingenio is an online marketplace and media platform focused on spiritual and emotional wellness. It connects advice-seekers with a community of vetted advisors, coaches, and spiritual practitioners for consultations via phone, chat, and web. Founded in 1999 as Keen.com, the company was later acquired by AT&T in 2007 and subsequently by private equity firm Alpine Investors in 2013. Ingenio operates a portfolio of brands, including Keen, Purple Garden, Astrology.com, and Horoscope.com, providing services that range from psychic readings and tarot to personal coaching. The company leverages its proprietary technology to facilitate these peer-to-peer interactions, positioning itself as a major player in the personal advice and wellness market.
Sector
Consumer & Commerce
Verticals
Creator Economy, Mobile Commerce, Mental Health, Digital Publishing, Live Streaming
Business Model
B2C
Customer Profile
Marketplace Commission, Freemium, Subscription SaaS
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Ingenio Comps
Public and private peers based on sector, stage, and business model.
Ingenio Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Private Equity | Aug 5, 2021 | ||||
| Buyout/LBO | May 30, 2013 | ||||
| Series B | Oct 11, 2000 | ||||
| Strategic | Jun 22, 2000 | ||||
| Series A | Jan 11, 2000 |
Ingenio Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Benchmark Capital | Series B, Series A, Strategic |
| Integral Capital Partners | Series A |
| First Eagle Investments | Private Equity |
| CVC Capital Partners | Private Equity |
| Amerindo Investment Advisors | Series A |
| Apollo Global Management | Private Equity |
| Attractor Investment Management | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 3, 2026
Keen brand has a multi-million dollar monthly budget for user acquisition.
- Jan 1, 2026
Acquired Questico, The Circle, and Kang brands in Germany, UK, and France.
Ingenio Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Ingenio's valuation, stock price, and market status.
