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In Good Taste

In Good Taste

Private
Graton, CaliforniaConsumer & Commercehttps://ingoodtaste.com/

Last Round

Seed

Mar 1, 2020

Company Overview

In Good Taste is a beverage company that provides curated wine tasting experiences through single-serving mini bottles and subscription-based wine clubs.

Sector

Consumer & Commerce

Verticals

D2C Brands, Subscription Commerce, E-commerce

Business Model

B2C

Customer Profile

Subscription SaaS, Hardware Sales, Services & Consulting

AI Layer

Non-AI

Keywords

wine tasting kitwine subscriptionwine discoverydirect-to-consumer winewine advent calendarDTC wineco-packing servicesvirtual wine tastingwine giftwine samplewine clubcorporate giftingwine bottling

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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In Good Taste Comps

Public and private peers based on sector, stage, and business model.

In Good Taste comps — public and private peers by sector, stage, and business model
CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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In Good Taste Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedMar 1, 2020
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Key People

Founding team and executive leadership

Zach Feinberg

Co-founder and Chief Revenue Officer

Founding Team

Joe Welch

Founder and CEO

Founding Team

In Good Taste Investors

Notable investors and investment history

In Good Taste investors
InvestorRounds
Bridge InvestmentsSeed
Terpsi CapitalSeed
JAM FundSeed
Goat Rodeo CapitalSeed
Springdale VenturesSeed
Murano GroupSeed
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Market signals

Structured signals derived from secondary market and firmographic data.

  • Dec 8, 2025

    Monthly visitors grew 47% MoM to 265.3K.

  • Nov 11, 2025

    Monthly visitors grew 163% MoM, reaching 180K.

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In Good Taste Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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In Good Taste Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about In Good Taste's valuation, stock price, and market status.

Firmographic Details

HeadquartersGraton, California
Employee Range38
Year Founded2020
Last FundingMar 1, 2020

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