INNBEAUTY PROJECT
PrivateLast Round
Series A
Dec 13, 2022
Total Funding Raised
$12M
Momentum Score
25 /100
Company Overview
INNBEAUTY PROJECT is a direct-to-consumer skincare brand that develops and sells products described as clean, effective, and accessible. Founded in late 2019 by beauty industry veterans Alisa Metzger and Jen Shane, the company aims to fill a gap in the market for high-quality, clinically tested skincare at an affordable price point for millennial and Gen Z consumers. The brand emphasizes a business model that cuts out middlemen and unnecessary markups to pass savings to the customer. INNBEAUTY PROJECT has secured venture funding and has a significant retail partnership with Sephora, being available in its stores across the U.S. and Canada. The product line includes moisturizers, serums, cleansers, and lip care, all formulated to be vegan, cruelty-free, and non-toxic.
Sector
Consumer & Commerce
Verticals
Fashion & Beauty, D2C Brands, E-commerce
Business Model
B2C
Customer Profile
Hardware Sales
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
INNBEAUTY PROJECT Comps
Public and private peers based on sector, stage, and business model.
INNBEAUTY PROJECT Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Dec 13, 2022 | ||||
| Seed | Oct 12, 2021 |
INNBEAUTY PROJECT Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Alliance Consumer Growth | Series A |
| Beechwood Capital | Series A, Seed |
| Strand Equity | Series A, Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 27, 2026
Products now exclusively available at Sephora.
- Oct 1, 2025
Utilizes Shopify for e-commerce sales channel.
INNBEAUTY PROJECT Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
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