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Insider One

Insider One

Private
TurkeyMedia, Entertainment & Gaminghttps://insiderone.com/

Last Round

Series E

Nov 1, 2024

Est. Valuation

$2B

Total Funding Raised

$773.62M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Insider One is a software company that provides an AI-powered customer engagement platform designed to unify customer data, personalize experiences, and orchestrate cross-channel marketing journeys.

Sector

Media, Entertainment & Gaming

Verticals

News & Media, Digital Publishing, Digital Advertising

Business Model

B2B

Customer Profile

Subscription SaaS, Usage-Based SaaS

AI Layer

Application

Keywords

customer data platformCDPcustomer engagement platformAI agentsgenerative engine optimizationGEOanswer engine optimizationAEOreal-time personalizationjourney orchestrationpredictive segmentsAI-powered searchmarketing automationmartechenterprise software

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Caplight Momentum Score

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Insider One Comparables

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Insider One comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
MoEngage
83%
Adobe Inc.
76%
Customer.io
36%

Insider One Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series ENov 1, 2024
Series D ExtensionMay 24, 2023
Series DMar 8, 2022
Series CJul 21, 2020
Series BApr 2, 2018
VC Round
Feb 14, 2017

Key People

Founding team and executive leadership

Arda Koterin

Co-Founder Chief Customer Officer

Founding Team

Mehmet Sinan Toktay

Co-Founder CTO, Co-Founder CTO

Founding Team

Muharrem Derinkök

Co-founder Chief Product Officer

Founding Team

Ece Ekin

MT to CEO, Shareowner

Executive Team

Insider One Investors

Notable investors and investment history

Insider One investors
InvestorRounds
Esas HoldingSeries D
Esas Private EquitySeries D Extension, Series D
Wamda CapitalSeries A, Series D, Series B, Series C
Doğan HoldingSeries B
Aslanoba CapitalSeed, Angel
Peak XV PartnersSeries D, Series C, Series D Extension, Series B
Endeavor TurkeySeries D, Series C

Market signals

Structured signals derived from secondary market and firmographic data.

  • Dec 20, 2025

    Processes 2.2 billion daily requests and manages over 100 TB of data.

  • Dec 20, 2025

    Recognized as one of the few woman-founded, women-led B2B SaaS unicorns globally.

Insider One Filings

SEC and related filings with document metadata.

Data table
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Insider One Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Insider One's valuation, stock price, and market status.

Firmographic Details

HeadquartersTurkey
Employee Range1,546
Year Founded2012
Last FundingNov 1, 2024

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