It's That Simple
PrivateLast Round
VC Round
Jun 20, 2024
Est. Valuation
$35.54M
Total Funding Raised
$6.73M
Company Overview
It's That Simple is a food products company that produces low-calorie, low-carb, and gluten-free pasta and rice alternatives made from the konjac plant.
Sector
Consumer & Commerce
Verticals
E-commerce, D2C Brands, Subscription Commerce
Business Model
B2B2C
Customer Profile
Subscription SaaS
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
It's That Simple Comparables
Compare It's That Simple with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Miracle Noodle | 91% | |
| Warpfy | 89% | |
| LIVIVA Foods | 84% |
It's That Simple Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | Jun 20, 2024 | ||||
| Crowdfunding | May 15, 2024 | ||||
| Crowdfunding | Mar 28, 2024 | ||||
| Grant | Nov 14, 2022 | ||||
| Debt | Sep 27, 2022 | ||||
Series A | Aug 18, 2022 |
Key People
Founding team and executive leadership
It's That Simple Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| 51Ventures | Series A |
| Keiretsu Forum | Series A |
| Elevator Syndicate | Series A, Crowdfunding |
| Decathlon Capital Partners | Debt |
Market signals
Structured signals derived from secondary market and firmographic data.
- May 21, 2026
Monthly visitors increased 47% MoM.
- May 15, 2024
$1.1M raised from Elevator Syndicate, Tim Draper, and others.
It's That Simple Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about It's That Simple's valuation, stock price, and market status.
Is It's That Simple a public or private company?
It's That Simple is a private company.
What is the current stock price of It's That Simple?
It's That Simple is a private company with no public stock price. Caplight tracks It's That Simple's secondary market activity and provides MarketPrice™ estimates to Caplight users.
How much is It's That Simple worth (valuation)?
It's That Simple's valuation is estimated at $35.5M based on funding round data.
Can I buy It's That Simple stock?
It's That Simple shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was It's That Simple's last funding round?
It's That Simple's most recent funding round was VC Round on March 28, 2024.
Who are the main investors in It's That Simple?
Key investors in It's That Simple include Decathlon Capital Partners.
Will It's That Simple IPO soon?
No public IPO plans have been announced for It's That Simple.
How can I track It's That Simple secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor It's That Simple's secondary market activity and sign up for updates.