Jifiti

Private

IsraelFinTechhttps://www.jifiti.com/

Last Round

VC Round

Aug 31, 2021

Total Funding Raised

$5.8M

Company Overview

Jifiti is a fintech company that provides a white-labeled embedded lending platform for banks, lenders, and merchants to offer consumer and business financing at the point of sale.

Sector

FinTech

Verticals

BNPL, Lending & Credit, Point-of-Sale, Digital Payments, Retail Technology

Business Model

B2B2C

Customer Profile

Subscription SaaS, Usage-Based SaaS

AI Layer

Application

Keywords

buy now pay laterBNPLembedded lendingwhite-label lendingpoint-of-sale financingPOS financingembedded financelending infrastructureAPI-based lendingfintech infrastructureconsumer financingB2B2Ccredit decisioningretail technologyinstallment loans

Historical Pricing

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Caplight Momentum Score

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Jifiti Comps

Public and private peers based on sector, stage, and business model.

Jifiti comps — public and private peers by sector, stage, and business model
Company	Status	Est. Valuation	Rev Multiple
OpenAI	Private	$86.0B	~40x
Cohere	Private	$5.0B	--
Competitor 1	Public	$XX.XB	XXx
Competitor 2	Public	$XX.XB	XXx

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Jifiti Funding Rounds

Historical fundraising activity

Data table
Round	Date	Amount Raised	Valuation	Investors	Sources
VC Round	Aug 31, 2021
Series A	Oct 22, 2015
Seed	Jul 30, 2013

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Key People

Founding team and executive leadership

Shaul Weisband

Co-Founder, CMO

Founding Team

Ayelet Siman-Tov Chitiz

Office Manager PA To CEO At Jifiti Keeping Operations Running Day To Day

Executive Team

Yaacov Martin

Co Founder And CEO

Founding Team

Eran Kaspin

CPO

Executive Team

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Jifiti Investors

Notable investors and investment history

Jifiti investors
Investor	Rounds
Liberty Venture Partners	Series A
Jesselson Capital	Seed
Ingka Investments	VC Round
Liberty Media	Series A
Simon Property Group	Seed, Series A

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Market signals

Structured signals derived from secondary market and firmographic data.

Sep 18, 2025
Launched the latest version of its gift registry platform.
Apr 1, 2025
Added Money2020 LLC, an events/fintech company, as a customer.

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Jifiti Filings

SEC and related filings with document metadata.

Data table
Typed	Date	Amount Offered	Amount Sold	Filling	Pages	Download
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Jifiti Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersIsrael

Employee Range98

Year Founded2011

Last FundingAug 31, 2021

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