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JustiFi

JustiFi

Private
Saint Paul, MinnesotaFinTechhttps://justifi.com/

Last Round

VC Round

May 22, 2024

Total Funding Raised

$17.2M

Company Overview

JustiFi is a fintech company that provides an embedded fintech platform offering payments, BNPL, insurance, and lending for vertical SaaS platforms.

Sector

FinTech

Verticals

Vertical SaaS, Digital Payments, Lending & Credit, InsurTech, BNPL

Business Model

B2B2C

Customer Profile

Subscription SaaS, Payment Processing Fee, Revenue Share

AI Layer

Application

Keywords

embedded financeembedded fintechpayment facilitatorPayFacvertical SaaSfintech infrastructurewhite-label fintechBuy Now Pay LaterBNPLembedded lendingpayment orchestrationembedded insuranceAPI platformmerchant onboardingAI-assisted integrationfintech as a servicepayment infrastructure

Historical Pricing

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Caplight Momentum Score

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JustiFi Comparables

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JustiFi comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Preczn
87%
PayEngine
87%
Payabli
85%

JustiFi Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundMay 22, 2024
SeedApr 26, 2022
SeedDec 16, 2021

Key People

Founding team and executive leadership

Brett MacKinnon

Chief Executive Officer, Chief Operating Officer, Chief Revenue Officer

Executive Team

Joe Keeley

CEO Board Member

Executive Team

JustiFi Investors

Notable investors and investment history

JustiFi investors
InvestorRounds
Crosslink CapitalSeed, VC Round
Rally VenturesSeed, VC Round
SVB Financial GroupVC Round
Silicon Valley BankVC Round
Emergence CapitalSeed, VC Round

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 26, 2022

    $11M round led by Crosslink Capital.

JustiFi Filings

SEC and related filings with document metadata.

Data table
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JustiFi Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersSaint Paul, Minnesota
Employee Range35
Year Founded2021
Last FundingMay 22, 2024

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