Klutch Athletics

Klutch Athletics

Private
Los Angeles, CaliforniaConsumer & Commercehttps://www.newbalance.com/klutch-athletics/

Last Round

Seed

Jun 26, 2025

Total Funding Raised

$8M

Momentum Score

25 /100

Company Overview

Klutch Athletics is a sportswear brand founded by sports agent Rich Paul in partnership with New Balance. Announced in February 2023, the brand focuses on creating functional and stylish training apparel for men, women, and youth. It operates as a Black-owned, athlete-first brand that aims to support athletes throughout their journey. The products are sold through New Balance's website and select retail partners. The brand is distinct from, but associated with, its founder's primary enterprise, Klutch Sports Group.

Sector

Consumer & Commerce

Verticals

D2C Brands, Sports & Fitness, Fashion & Beauty, E-commerce

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Non-AI

Keywords

sportsweartraining apparelathletic apparelathletic footweardirect-to-consumerDTCB2Cperformance apparellifestyle apparelyouth apparelretail distributionbrand partnershipBlack-owned brand

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Klutch Athletics Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Klutch Athletics Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
SeedJun 26, 2025

Klutch Athletics Investors

Notable investors and investment history

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 16, 2026

    New practice fields will be named the New Balance Practice Fields.

Klutch Athletics Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Klutch Athletics Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersLos Angeles, California
Employee Range11,050
Year Founded2023
Last FundingJun 26, 2025

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