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Kreatures of Habit

Kreatures of Habit

Private
New York City, New YorkConsumer & Commercehttps://kreaturesofhabit.com/

Last Round

Crowdfunding

Oct 29, 2025

Est. Valuation

$16.92M

Total Funding Raised

$3.1M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Kreatures of Habit is a wellness and consumer packaged goods company that offers plant-based, high-protein nutritional products and sleep aids designed to support healthy daily habits.

Sector

Consumer & Commerce

Verticals

D2C Brands, Sports & Fitness, Subscription Commerce, E-commerce

Business Model

B2C

Customer Profile

Hardware Sales, Subscription SaaS

AI Layer

Non-AI

Keywords

functional nutritionovernight oatsCPGwellness brandsubscription boxprotein barD2Csleep supporthealthy breakfastsuperfoodlifestyle branddirect-to-consumermeal replacementhabit buildingconsumer packaged goods

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Caplight Momentum Score

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Kreatures of Habit Comparables

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Kreatures of Habit comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Oats Overnight
87%
HOLOS
83%
MUSH
81%

Kreatures of Habit Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
CrowdfundingOct 29, 2025
SeedAug 26, 2021

Key People

Founding team and executive leadership

Michael Chernow

Founder, Chief Executive Officer

Founding Team

Kreatures of Habit Investors

Notable investors and investment history

Kreatures of Habit investors
InvestorRounds
New York Venture PartnersSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 15, 2026

    Monthly visitors increased 53% MoM.

  • Oct 29, 2025

    Raised $901K in a crowdfunding round.

Kreatures of Habit Filings

SEC and related filings with document metadata.

Data table
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Kreatures of Habit Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Kreatures of Habit's valuation, stock price, and market status.

Firmographic Details

HeadquartersNew York City, New York
Employee Range10
Year Founded2021
Last FundingOct 29, 2025

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