Ladder

Ladder

Private
Palo Alto, CaliforniaFinTechhttps://www.ladderlife.com

Last Round

Series A

Dec 6, 2023

Est. Valuation

$900M

Total Funding Raised

$205.6M

Company Overview

Ladder Financial is a financial services company that operates a life insurance platform designed for financially savvy consumers, simplifying the insurance process by allowing users to apply online without the need for commissioned sales agents.

Sector

FinTech

Verticals

InsurTech, D2C Brands, Personal Finance

Business Model

B2C

Customer Profile

Subscription SaaS

AI Layer

Non-AI

Keywords

term life insurancedigital life insuranceinsurtechdirect-to-consumer insuranceonline life insurancefull-stack insurtechno medical exam life insuranceinstant decision insuranceadjustable life insuranceinsurance APID2C insurancevertically integrated insuranceB2B2C insuranceemployee benefits

Historical Pricing

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Caplight Momentum Score

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Ladder Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Ladder Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Series ADec 6, 2023
Series DOct 4, 2021
Series CFeb 21, 2020
Series B ExtensionMay 16, 2018
Series BJan 10, 2018
Series A
Oct 19, 2016

Key People

Founding team and executive leadership

Jeff Merkel

Chief Revenue Officer Co-Founder

Founding Team

Jamie Hale

CEO Co-Founder

Founding Team

Al Yau

Chief Financial Officer

Executive Team

Laura Hale

Chief Product Officer

Executive Team

Ladder Investors

Notable investors and investment history

InvestorRounds
World Innovation LabSeries C
LivWell VenturesSeries A
Brewer Lane VenturesSeries C
OMERS Growth EquitySeries D
Canaan PartnersSeries B Extension, Series C, Series B, Series A
Allianz Life VenturesSeries B Extension
8VCSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 21, 2026

    Provided over $74 billion in life insurance coverage.

  • Apr 1, 2025

    Provided over $82 billion in life insurance coverage.

Ladder Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Ladder Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Ladder's valuation, stock price, and market status.

Firmographic Details

HeadquartersPalo Alto, California
Employee Range117
Year Founded2015
Last FundingDec 6, 2023

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