NEWCaplight raises a $16M Series A, led by BlackRock and Fin Capital →
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Highlight

Highlight

Private
New York City, New YorkEnterprise Softwarehttps://www.letshighlight.com/

Last Round

Series A

Aug 15, 2023

Total Funding Raised

$26.2M

Company Overview

Highlight is a business/productivity software company that has developed a product intelligence platform for efficient, agile, and scaled at-home product testing.

Sector

Enterprise Software

Verticals

Vertical SaaS, Customer Experience, Marketing, D2C Brands

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Application

Keywords

in-home product testingIHUTproduct research platformconsumer insightsCPG market researchproduct testing logisticsconsumer panelproduct fulfillmentmarket research automationAI research assistantconsumer feedback platformproduct intelligencevibe checkconsumer testing app

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Highlight Comparables

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Highlight comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
FlavorWiki
82%
Peekage
80%
Vypr
74%

Highlight Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series AAug 15, 2023
SeedMar 15, 2022
Pre SeedNov 18, 2020
AcceleratorJul 29, 2020

Key People

Founding team and executive leadership

Dana Kim

Founder & CEO

Founding Team

Priyanka Carr

President COO

Executive Team

Highlight Investors

Notable investors and investment history

Highlight investors
InvestorRounds
GS FuturesSeries A
Scribble VenturesSeed
Acre Venture PartnersSeries A
First Round CapitalSeed
Dorm Room FundAccelerator
Ingeborg InvestmentsSeries A
HearstLabSeed, Series A, Pre Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Oct 26, 2025

    Added Civica, a Software/GovTech company, as a customer.

  • Feb 16, 2025

    Pepsi, Mondelez, and Proctor and Gamble are now customers.

Highlight Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Highlight Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersNew York City, New York
Employee Range91
Year Founded2020
Last FundingAug 15, 2023

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