Skip to main content
Caplight Logo









LiftForward, Inc.

LiftForward, Inc.

Private
New York City, New YorkFinTechhttps://www.liftforward.com/

Last Round

Series C

Jun 18, 2024

Total Funding Raised

$386.3M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

LiftForward, Inc. is a fintech company that provides an embedded finance platform for brands, merchants, and lenders to power device-as-a-service, subscription, and upgrade programs.

Sector

FinTech

Verticals

Lending & Credit, Subscription Commerce, BNPL, Retail Technology

Business Model

B2B2C

Customer Profile

Subscription SaaS, Services & Consulting, Payment Processing Fee

AI Layer

Non-AI

Keywords

hardware-as-a-serviceHaaSdevice-as-a-serviceDaaSembedded financedevice lifecycle managementsubscription billinghardware financingasset recoverybuy now pay laterBNPLrecurring revenueB2B2C platformhardware remarketingsubscription commerce

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

LiftForward, Inc. Comparables

Compare LiftForward, Inc. with similar companies based on industry and business-model similarity.

LiftForward, Inc. comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
LISA&
81%
Evollis
80%
circuly
69%

LiftForward, Inc. Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series CJun 18, 2024
DebtNov 17, 2016
Series BFeb 1, 2016
DebtJul 21, 2015
Series ASep 24, 2014

Key People

Founding team and executive leadership

Jeffrey Rogers

President & CEO

Executive Team

Michael Grassotti

Chief Technology Officer

Executive Team

LiftForward, Inc. Investors

Notable investors and investment history

LiftForward, Inc. investors
InvestorRounds
Monroe CapitalDebt
Sancus Lending GroupDebt, Series A
Varadero CapitalDebt
IA Capital GroupSeries B

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 15, 2026

    Monthly visitors increased 64% MoM, reaching 22K.

  • Apr 3, 2026

    Monthly visitors increased 112% MoM, reaching 11.6K.

LiftForward, Inc. Filings

Explore SEC and related filing metadata, where available.

LiftForward, Inc. filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

Filing documents are not displayed on this public page. Request access to learn about available coverage.

Request access

Frequently Asked Questions

Common questions about LiftForward, Inc.'s valuation, stock price, and market status.

Is LiftForward, Inc. a public or private company?

LiftForward, Inc. is a private company.

What is the current stock price of LiftForward, Inc.?

LiftForward, Inc. is a private company with no public stock price. No recent secondary market data is available.

How much is LiftForward, Inc. worth (valuation)?

Valuation information for LiftForward, Inc. is not publicly available.

Can I buy LiftForward, Inc. stock?

LiftForward, Inc. shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was LiftForward, Inc.'s last funding round?

LiftForward, Inc.'s most recent funding round was Series C on June 18, 2024.

Who are the main investors in LiftForward, Inc.?

Key investors in LiftForward, Inc. include Monroe Capital.

Will LiftForward, Inc. IPO soon?

No public IPO plans have been announced for LiftForward, Inc..

How can I track LiftForward, Inc. secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor LiftForward, Inc.'s secondary market activity and sign up for updates.

Firmographic Details

HeadquartersNew York City, New York
Employee Range16
Year Founded2013
Last FundingJun 18, 2024

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.

See something wrong or outdated?