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LiftForward, Inc.

LiftForward, Inc.

Private
New York City, New YorkFinTechhttps://www.liftforward.com/

Last Round

Series C

Jun 18, 2024

Total Funding Raised

$386.3M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

LiftForward, Inc. is a fintech company that provides an embedded finance platform for brands, merchants, and lenders to power device-as-a-service, subscription, and upgrade programs.

Sector

FinTech

Verticals

Lending & Credit, Subscription Commerce, BNPL, Retail Technology

Business Model

B2B2C

Customer Profile

Subscription SaaS, Services & Consulting, Payment Processing Fee

AI Layer

Non-AI

Keywords

hardware-as-a-serviceHaaSdevice-as-a-serviceDaaSembedded financedevice lifecycle managementsubscription billinghardware financingasset recoverybuy now pay laterBNPLrecurring revenueB2B2C platformhardware remarketingsubscription commerce

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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LiftForward, Inc. Comparables

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LiftForward, Inc. comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
LISA&
81%
circuly
69%
APPROVE
64%

LiftForward, Inc. Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series CJun 18, 2024
DebtNov 17, 2016
Series BFeb 1, 2016
DebtJul 21, 2015
Series ASep 24, 2014

Key People

Founding team and executive leadership

Jeffrey Rogers

President & CEO

Executive Team

Michael Grassotti

Chief Technology Officer

Executive Team

LiftForward, Inc. Investors

Notable investors and investment history

LiftForward, Inc. investors
InvestorRounds
Monroe CapitalDebt
Sancus Lending GroupDebt, Series A
Varadero CapitalDebt
IA Capital GroupSeries B

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 15, 2026

    Monthly visitors increased 64% MoM, reaching 22K.

  • Apr 3, 2026

    Monthly visitors increased 112% MoM, reaching 11.6K.

LiftForward, Inc. Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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LiftForward, Inc. Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about LiftForward, Inc.'s valuation, stock price, and market status.

Firmographic Details

HeadquartersNew York City, New York
Employee Range19
Year Founded2013
Last FundingJun 18, 2024

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