LIV Golf

LIV Golf

Private
Knutsford, EnglandMedia, Entertainment & Gaminghttps://www.livgolf.com

Last Round

Corporate Funding

1/1/2026

Total Funding Raised

$2.7B

Momentum Score

25 /100

Company Overview

LIV Golf is a professional men's golf tour that was founded in 2021 and is financially backed by the Public Investment Fund (PIF) of Saudi Arabia. The tour was established to innovate and globalize professional golf, introducing a new format that includes 54-hole tournaments, no cuts, and both individual and team competitions. The name 'LIV' is the Roman numeral for 54, which signifies the number of holes played in its events and a perfect score if a player birdied every hole on a par-72 course. The tour's inaugural event took place in June 2022. LIV Golf has attracted numerous high-profile players with significant financial contracts. The organization operates globally through two main entities: LIV Golf Inc. in the United States and LIV Golf Ltd outside the US. In June 2023, a landmark agreement was announced to merge its commercial operations with the PGA Tour and the DP World Tour into a new, yet-to-be-named for-profit entity.

Sector

Media, Entertainment & Gaming

Verticals

Sports & Fitness, Event Management, Live Streaming, Streaming Platforms

Business Model

B2B

Customer Profile

Services & Consulting, Freemium, Subscription SaaS

AI Layer

Non-AI

Keywords

professional golf leagueteam golfgolf tournament seriesbreakaway golf leagueSaudi golf league54-hole formatsports franchise modelno-cut tournamentsgolf streaming servicesports media rightsshotgun startsports sponsorshipdirect-to-consumer streaminglive sports eventssports hospitality

Historical Pricing

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Caplight Momentum Score

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LIV Golf Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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LIV Golf Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Corporate Funding1/1/2026
Corporate Funding4/25/2025
Corporate Funding1/16/2025
Corporate Funding5/10/2022

Key People

Founding team and executive leadership

Greg Norman

CEO And Commissioner

Executive Team

james owen

Chief Executive Officer

Executive Team

David Phillipps

Chief Financial Officer

Executive Team

Lawrence Burian

Chief Operating Officer

Executive Team

LIV Golf Investors

Notable investors and investment history

InvestorRounds
Public Investment FundCorporate Funding

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 21, 2026

    NOBULL named a founding partner for a new team launch.

  • Apr 21, 2026

    EdgeConnex joins as a founding partner for a new team launch.

LIV Golf Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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LIV Golf Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about LIV Golf's valuation, stock price, and market status.

Firmographic Details

HeadquartersKnutsford, England
Employee Range485
Year Founded2021
Last Funding1/1/2026

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