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Mad For Makeup

Mad For Makeup

Private
IndonesiaConsumer & Commercehttps://madformakeup.co/

Last Round

Accelerator

Feb 28, 2023

Momentum

Top 5%

of companies Caplight tracks

Company Overview

Mad For Makeup is a cosmetics company that develops and sells acne-safe beauty products, skincare, and makeup tools through a direct-to-consumer model.

Sector

Consumer & Commerce

Verticals

Fashion & Beauty, D2C Brands, E-commerce

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Non-AI

Keywords

DTC beautydirect-to-consumerhybrid beautyskincare-infused makeupvegan cosmeticscruelty-free beautyclean beautyindie beauty brandmulti-functional makeupIndonesian beautySoutheast Asian beautybeauty e-commercecosmetic formulationGen Z beauty

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Mad For Makeup Comparables

Compare Mad For Makeup with similar companies based on industry and business-model similarity.

Mad For Makeup comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Dear Me Beauty
89%
ESQA Cosmetics
88%
Luxcrime
88%

Mad For Makeup Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
AcceleratorFeb 28, 2023
AcceleratorFeb 14, 2020

Key People

Founding team and executive leadership

Tony Tan Choon Keat

Chief Executive Officer

Executive Team

Mad For Makeup Investors

Notable investors and investment history

Mad For Makeup investors
InvestorRounds
DigitarayaAccelerator

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 20, 2026

    Monthly visitors grew 74% MoM, from 2.6K to 4.6K.

  • Jun 5, 2026

    Grew 16% QoQ, from 50 to 58 employees.

Mad For Makeup Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Mad For Makeup Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Mad For Makeup's valuation, stock price, and market status.

Firmographic Details

HeadquartersIndonesia
Employee Range58
Year Founded2017
Last FundingFeb 28, 2023

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