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Magic Spoon

Magic Spoon

Private
New York City, New YorkConsumer & Commercehttps://www.magicspoon.com

Last Round

Series B

Jun 13, 2022

Total Funding Raised

$90.5M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

Magic Spoon is a food and beverage company that produces healthy breakfast cereals made with protein and natural sweeteners like stevia, monk fruit, and allulose, allowing consumers to enjoy nutritious meals effortlessly.

Sector

Consumer & Commerce

Verticals

D2C Brands, Home & Lifestyle, Subscription Commerce

Business Model

B2C

Customer Profile

Hardware Sales, Hardware + Subscription

AI Layer

Non-AI

Keywords

high-protein cereallow-sugar cerealketo-friendly cereallow-carb cerealgluten-free cerealdirect-to-consumer brandDTC brandomnichannel retailconsumer packaged goodsCPGsubscription commercehealthy cerealnostalgic cerealcereal barshigh-protein granola

Historical Pricing

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Caplight Momentum Score

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Magic Spoon Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Magic Spoon Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Series BJun 13, 2022
SeedSep 12, 2019

Key People

Founding team and executive leadership

Julie Atwood

Chief Financial Officer

Executive Team

Darren Smith

Chief Operating Officer

Executive Team

Magic Spoon Investors

Notable investors and investment history

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 17, 2026

    Introduced new 'Protein Pastries' product line.

  • Mar 17, 2026

    Products now available in over 20,000 stores nationwide.

Magic Spoon Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Magic Spoon Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Magic Spoon's valuation, stock price, and market status.

Firmographic Details

HeadquartersNew York City, New York
Employee Range100
Year Founded2019
Last FundingJun 13, 2022

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Disclaimer All investments involve risk, including the risk of loss of principal. You should carefully consider your investment objectives, risks, transaction costs and other expenses before deciding to invest in options, swaps or other investments.This does not constitute an offer by Caplight Technologies, Inc. to sell, or a solicitation of an offer to buy, any securities and may not be used or relied upon in connection with any offer or sale of securities. An offer or solicitation can be made only through the delivery of final offering document(s) and purchase agreement(s), and will be subject to the terms and conditions and risks delivered in such documents. Any securities offered are offered through Caplight Markets LLC, member FINRA/SIPC.