Goodwill
PrivateLast Round
Seed
May 5, 2020
Company Overview
Goodwill is a legal services company that provides an online will-writing platform for individuals to organize assets and generate legally binding wills.
Sector
Consumer & Commerce
Verticals
Legal Tech, Personal Finance, Document Management, Wealth Management
Business Model
B2C
Customer Profile
Usage-Based SaaS
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Goodwill Comparables
Compare Goodwill with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| WillCraft | 95% | |
| CreateWills | 88% | |
| NobleWills | 84% | |
Goodwill Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | May 5, 2020 |
Goodwill Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Entrepreneurs First | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jan 21, 2026
Monthly visitors increased 52% MoM.
- Jul 9, 2025
Monthly visitors grew 122% MoM, reaching 492.
Goodwill Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Frequently Asked Questions
Common questions about Goodwill's valuation, stock price, and market status.