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Measure Protocol

Measure Protocol

Private
LondonAI, Data & Cloud Infrastructurehttps://www.measureprotocol.com/

Last Round

Pre Seed

Apr 19, 2022

Total Funding Raised

$2.6M

Company Overview

Measure Protocol is a behavioral data company that provides an agentic intelligence platform and marketplace for person-based data, offering consumer behavioral insights to businesses.

Sector

AI, Data & Cloud Infrastructure

Verticals

Business Intelligence, Digital Advertising, Data Governance, Customer Experience

Business Model

B2B

Customer Profile

Data as a Service, Services & Consulting

AI Layer

Application

Keywords

market researchconsumer datadata as a serviceDaaSfirst-party databehavioral datamedia measurementdata marketplaceconsumer insightsdata collection platformpermissioned datadata clean roomzero-party datamarket research techconsumer paneldata monetization

Historical Pricing

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Caplight Momentum Score

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Measure Protocol Comparables

Compare Measure Protocol with similar companies based on industry and business-model similarity.

Measure Protocol comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Powr of You
86%
CitizenMe
81%
MFour Data Research, Inc.
78%

Measure Protocol Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Pre SeedApr 19, 2022
SeedJan 7, 2020
AngelJan 15, 2019

Key People

Founding team and executive leadership

Paul Neto

Co-Founder, Chief Data Officer (CDO)

Founding Team

Owen Hanks

Co- Founder - CEO

Founding Team

Measure Protocol Investors

Notable investors and investment history

Measure Protocol investors
InvestorRounds
Blockchain Valley VenturesPre Seed, Seed
DelviniaAngel
Blackfinch VenturesPre Seed
Italian Angels for GrowthPre Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Nov 30, 2025

    Added BBC, a media and broadcasting company, as a customer.

  • Nov 30, 2025

    Added ITV, a media and broadcasting company, as a customer.

Measure Protocol Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Measure Protocol Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Measure Protocol's valuation, stock price, and market status.

Firmographic Details

HeadquartersLondon
Employee Range20
Year Founded2018
Last FundingApr 19, 2022

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