Merit Incentives

Merit Incentives

Private
DubaiEnterprise Softwarehttps://www.meritincentives.com

Last Round

Series B

Feb 11, 2025

Total Funding Raised

$33M

Momentum Score

25 /100

Company Overview

Merit Incentives is an engagement technology company that provides a suite of cloud-based SaaS platforms and enterprise solutions for customer loyalty and employee engagement.

Sector

Enterprise Software

Verticals

Customer Experience, Marketing, HR, Retail Technology, Low-Code/No-Code

Business Model

B2B

Customer Profile

Subscription SaaS, Payment Processing Fee, Marketplace Commission, Services & Consulting

AI Layer

Non-AI

Keywords

rewards platformengagement platformcustomer loyaltyemployee recognitionrewards marketplaceincentives platformgift card platformcorporate giftingrewards APIB2B rewardsrewards as a servicedigital rewardswhite-label rewardsno-code platformloyalty points engine

Historical Pricing

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Caplight Momentum Score

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Merit Incentives Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Merit Incentives Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Series BFeb 11, 2025
VC RoundMay 20, 2024
Series ANov 9, 2021

Key People

Founding team and executive leadership

Julie Barbier

CEO Co-Founder

Founding Team

Rajaa R. Khoder

Group Chief Financial Officer

Executive Team

Waleed Al-Jasser

Chief Operating Officer

Executive Team

Merit Incentives Investors

Notable investors and investment history

InvestorRounds
Endeavor CatalystSeries B
Salica InvestmentsSeries B
Salica InvestmentsSeries B
Stride VenturesSeries B
Oryx FundSeries B
Salica Oryx FundSeries B
Impact46Series A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 21, 2026

    Muhammad Abu Dawood appointed Chairman of the Board of Directors.

  • Jan 28, 2026

    Acquired Synchro Marketing Australia Pty Limited to expand global sales incentives.

Merit Incentives Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Merit Incentives Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersDubai
Employee Range97
Year Founded2016
Last FundingFeb 11, 2025

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