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Motive

Motive

Private
Oklahoma City, OklahomaMobility, Transportation & Logisticshttps://motivehq.com/

Last Round

Series A

Jan 7, 2025

Est. Valuation

$29M

Total Funding Raised

$13.44M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Motive is a business/productivity software company that provides a website and digital retailing platform for automakers and car dealerships.

Sector

Mobility, Transportation & Logistics

Verticals

Fleet Management, Compliance, IoT Hardware, Accounting & Expense, Supply Chain Tracking

Business Model

B2B

Customer Profile

Hardware + Subscription, Subscription SaaS, Hardware Sales, Payment Processing Fee, Government Contracts, Services & Consulting

AI Layer

Application

Keywords

fleet managementKeepTruckinfleet telematicsAI dashcamvideo telematicsdriver safetyelectronic logging deviceELDasset trackingGPS trackingfleet cardspend managementoperations platformlogistics techIoT hardwareconstruction techfield service managementIFTA reporting

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

Motive Comparables

Compare Motive with similar companies based on industry and business-model similarity.

Motive comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Samsara Inc
82%
Teletrac Navman
79%
GPS Insight
76%

Motive Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series AJan 7, 2025
Series ADec 2, 2024
SeedNov 1, 2022
SeedSep 1, 2020

Key People

Founding team and executive leadership

Jordan Robare

Chief Financial Officer

Executive Team

Matthew Adragna

Director Of Sales And Business Development, Chief Operating Officer

Executive Team

Motive Investors

Notable investors and investment history

Motive investors
InvestorRounds
LAUNCHSeries A
Armory Square VenturesSeed, Series A
LAUNCH FundSeries A
Cortado VenturesSeed, Series A
5150 CapitalSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 22, 2026

    Monthly visitors grew 103% MoM, reaching 8.6K.

  • May 19, 2026

    Added Lexusoflakeside as a customer

Motive Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Motive Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Motive's valuation, stock price, and market status.

Firmographic Details

HeadquartersOklahoma City, Oklahoma
Employee Range48
Year Founded2020
Last FundingJan 7, 2025

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