NEW STANDARD Co., Ltd.

NEW STANDARD Co., Ltd.

Private
TokyoMedia, Entertainment & Gaminghttps://new-standard.co.jp/

Last Round

Series C

Jul 20, 2023

Est. Valuation

$15.29M

Total Funding Raised

$5.91M

Company Overview

NEW STANDARD Co., Ltd. is a Japanese marketing and media company that provides brand digital transformation (DX) services and operates the lifestyle media platform 'TABI LABO'.

Sector

Media, Entertainment & Gaming

Verticals

Marketing, Customer Experience, Content Creation, Digital Publishing, Personalization

Business Model

B2B

Customer Profile

Services & Consulting

AI Layer

Application

Keywords

Gen Z marketingbrand developmentdigital transformationyouth marketing agencycustomer experience designcreative agencyDXmillennial marketingbrand consultinglifestyle mediamarket researchAI-augmented marketingthink tank

Historical Pricing

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NEW STANDARD Co., Ltd. Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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NEW STANDARD Co., Ltd. Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Series CJul 20, 2023
Series BMay 16, 2019
Early FundingJul 12, 2017
Series AOct 1, 2014

Key People

Founding team and executive leadership

Shotaro Kushi

Chief Executive Officer

Executive Team

NEW STANDARD Co., Ltd. Investors

Notable investors and investment history

InvestorRounds
GLOBIS Capital PartnersSeries A, Early Funding
SBI Shinsei Corporate InvestmentEarly Funding
JAFCO Group Co., Ltd.Early Funding
Akatsuki Inc.Series B
gumi Cryptos CapitalSeries A
Archetype VenturesSeries A
gumi ventures Inc.Early Funding

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 1, 2025

    Monthly visitors increased 36% MoM, reaching 14K.

  • Jul 20, 2023

    Raised $15.29M post-money valuation with Dentsu Ventures and Sony Innovation Fund.

NEW STANDARD Co., Ltd. Filings

SEC and related filings with document metadata.

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NEW STANDARD Co., Ltd. Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersTokyo
Employee Range43
Year Founded2014
Last FundingJul 20, 2023

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