The New Primal

The New Primal

Private
Charleston, South CarolinaConsumer & Commercehttps://newprimal.com/

Last Round

Debt

Sep 24, 2025

Total Funding Raised

$15M

Momentum Score

100 /100

Company Overview

The New Primal is a food products company that produces and sells clean-ingredient meat snacks, seasonings, dressings, and condiments.

Sector

Consumer & Commerce

Verticals

D2C Brands, E-commerce, Sports & Fitness, Subscription Commerce

Business Model

B2B2C

Customer Profile

Hardware Sales, Hardware + Subscription, Government Contracts

AI Layer

Non-AI

Keywords

meat snacksbeef jerkymeat sticksclean label foodgrass-fed beefzero sugar snackspaleo-friendly foodgluten-free snacksconsumer packaged goodsCPGomnichannel CPGdirect-to-consumerDTCKeto-friendly foodWhole30 approvedkids snacksmarinades and sauces

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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The New Primal Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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The New Primal Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
DebtSep 24, 2025
Series BJul 29, 2021

Key People

Founding team and executive leadership

Chris Bonino

CFO COO

Executive Team

The New Primal Investors

Notable investors and investment history

InvestorRounds
Third PrimeVC Round
Manna TreeSeries B
SG Credit PartnersDebt

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 25, 2026

    Monthly visitors grew 121% MoM, reaching 19.6K.

  • Sep 24, 2025

    Secured debt financing from SG Credit Partners.

The New Primal Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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The New Primal Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about The New Primal's valuation, stock price, and market status.

Firmographic Details

HeadquartersCharleston, South Carolina
Employee Range23
Year Founded2010
Last FundingSep 24, 2025

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