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The New Primal

The New Primal

Private
Charleston, South CarolinaConsumer & Commercehttps://newprimal.com/

Last Round

Debt

Sep 24, 2025

Total Funding Raised

$15M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

The New Primal is a food products company that produces and sells clean-ingredient meat snacks, seasonings, dressings, and condiments.

Sector

Consumer & Commerce

Verticals

D2C Brands, E-commerce, Sports & Fitness, Subscription Commerce

Business Model

B2B2C

Customer Profile

Hardware Sales, Hardware + Subscription, Government Contracts

AI Layer

Non-AI

Keywords

meat snacksbeef jerkymeat sticksclean label foodgrass-fed beefzero sugar snackspaleo-friendly foodgluten-free snacksconsumer packaged goodsCPGomnichannel CPGdirect-to-consumerDTCKeto-friendly foodWhole30 approvedkids snacksmarinades and sauces

Historical Pricing

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Caplight Momentum Score

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The New Primal Comparables

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The New Primal Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
DebtSep 24, 2025
Series BJul 29, 2021

Key People

Founding team and executive leadership

Chris Bonino

CFO COO

Executive Team

The New Primal Investors

Notable investors and investment history

The New Primal investors
InvestorRounds
Third PrimeVC Round
Manna TreeSeries B
SG Credit PartnersDebt

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 17, 2026

    Monthly visitors increased 208% MoM, reaching 60.5K.

  • Apr 25, 2026

    Monthly visitors grew 121% MoM, reaching 19.6K.

The New Primal Filings

SEC and related filings with document metadata.

Data table
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The New Primal Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about The New Primal's valuation, stock price, and market status.

Firmographic Details

HeadquartersCharleston, South Carolina
Employee Range23
Year Founded2010
Last FundingSep 24, 2025

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