Nogin-preview

Nogin

Private

New York City, New YorkConsumer & Commercehttps://www.nogin.com/

Last Round

Debt

Mar 31, 2024

Est. Valuation

$33.26M

Total Funding Raised

$139.16M

Company Overview

Nogin is a commerce-as-a-service company that provides an e-commerce technology platform for brands in the fashion, CPG, beauty, health, and wellness industries.

Sector

Consumer & Commerce

Verticals

E-commerce, Retail Technology, Platform-as-a-Service, Customer Experience

Business Model

B2B2C

Customer Profile

Revenue Share, Services & Consulting, Subscription SaaS

AI Layer

Application

Keywords

Commerce-as-a-ServiceCaaSfull-stack e-commerceoutsourced e-commercemanaged e-commerceD2C platformShopify Plus partnerse-commerce agencyrevenue share modelB2B e-commerce platforme-commerce operationsretail technologyAI merchandisingAI customer segmentationAmazon marketplace management

Historical Pricing

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Caplight Momentum Score

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Nogin Comps

Public and private peers based on sector, stage, and business model.

Company	Status	Est. Valuation	Rev Multiple
OpenAI	Private	$86.0B	~40x
Cohere	Private	$5.0B	--
Competitor 1	Public	$XX.XB	XXx
Competitor 2	Public	$XX.XB	XXx

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Nogin Funding Rounds

Historical fundraising activity

Round	Date	Amount Raised	Valuation	Investors	Sources
Debt	Mar 31, 2024
Bankruptcy	Dec 5, 2023
Follow-on Offering	Apr 6, 2023
PIPE	Aug 26, 2022
Reverse Merger	Aug 26, 2022
Debt	Apr 1, 2021

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Key People

Founding team and executive leadership

Fade Edikh

Chief Operating Office And Chief Financial Officer

Executive Team

Nogin Investors

Notable investors and investment history

Investor	Rounds
BRF Finance Co., LLC	Bankruptcy
Credit Suisse Asset Management	PIPE
UBS Hedge Fund Solutions LLC	Reverse Merger
Tiger Finance	Debt
Iron Gate Capital	Series B
Tenor Capital Management	PIPE, Reverse Merger
BRC Group Holdings, Inc.	Bankruptcy, Debt

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Market signals

Structured signals derived from secondary market and firmographic data.

May 1, 2025
Monthly visitors grew 102% MoM, reaching 9.9K.
Dec 16, 2024
Monthly visitors increased 55% MoM.

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Nogin Filings

SEC and related filings with document metadata.

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Nogin Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersNew York City, New York

Employee Range93

Year Founded2010

Last FundingMar 31, 2024

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