BABAGROUND

Private

IncheonConsumer & Commercehttps://nonunbub.com/en/tabs/home

Last Round

Grant

May 4, 2026

Total Funding Raised

$580,000

Company Overview

BABAGROUND Inc. is a travel technology company that operates 'Nonunbub', a local experience and tourism platform connecting travelers with rural and local hosts in South Korea.

Sector

Consumer & Commerce

Verticals

E-commerce, Home & Lifestyle

Business Model

B2C

Customer Profile

Marketplace Commission, Services & Consulting

AI Layer

Non-AI

Keywords

rural tourismtravel marketplacelocal experiencesagritourismauthentic travelsmall-group traveltravel platformslow travelcommunity traveltravel curationregional tourismexperiential travelbooking platformoff the beaten pathtourism consulting

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BABAGROUND Comps

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BABAGROUND comps — public and private peers by sector, stage, and business model
Company	Status	Est. Valuation	Rev Multiple
OpenAI	Private	$86.0B	~40x
Cohere	Private	$5.0B	--
Competitor 1	Public	$XX.XB	XXx
Competitor 2	Public	$XX.XB	XXx

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BABAGROUND Funding Rounds

Historical fundraising activity

Data table
Round	Date	Amount Raised	Valuation	Investors	Sources
Grant	May 4, 2026
VC Round	Sep 1, 2025
Seed	May 7, 2024

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BABAGROUND Investors

Notable investors and investment history

BABAGROUND investors
Investor	Rounds
NanUhm Angels	Seed
TIPS (Tech Incubator Program for Startup)	Grant
Impact Square	VC Round

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BABAGROUND Filings

SEC and related filings with document metadata.

Data table
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BABAGROUND Filings

SEC and related filings with document metadata.

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Firmographic Details

HeadquartersIncheon

Year Founded2019

Last FundingMay 4, 2026

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