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BABAGROUND

BABAGROUND

Private
IncheonConsumer & Commercehttps://nonunbub.com/en/tabs/home

Last Round

Grant

May 4, 2026

Total Funding Raised

$580,000

Momentum

Top 10%

of companies Caplight tracks

Company Overview

BABAGROUND Inc. is a travel technology company that operates 'Nonunbub', a local experience and tourism platform connecting travelers with rural and local hosts in South Korea.

Sector

Consumer & Commerce

Verticals

E-commerce, Home & Lifestyle

Business Model

B2C

Customer Profile

Marketplace Commission, Services & Consulting

AI Layer

Non-AI

Keywords

rural tourismtravel marketplacelocal experiencesagritourismauthentic travelsmall-group traveltravel platformslow travelcommunity traveltravel curationregional tourismexperiential travelbooking platformoff the beaten pathtourism consulting

Historical Pricing

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Caplight Momentum Score

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BABAGROUND Comparables

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BABAGROUND comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Brand Forum (주식회사 브랜드포럼)
83%
MATJOY KOREA
80%
Local Contents Lab
80%

BABAGROUND Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
GrantMay 4, 2026
VC RoundSep 1, 2025
SeedMay 7, 2024

BABAGROUND Investors

Notable investors and investment history

BABAGROUND investors
InvestorRounds
NanUhm AngelsSeed
TIPS (Tech Incubator Program for Startup)Grant
Impact SquareVC Round

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 4, 2026

    $580K grant from TIPS

  • Sep 1, 2025

    Led by Impact Square

BABAGROUND Filings

SEC and related filings with document metadata.

Data table
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BABAGROUND Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersIncheon
Year Founded2019
Last FundingMay 4, 2026

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