Novi

Novi

Private
Larkspur, CaliforniaEnterprise Softwarehttps://www.noviconnect.com

Last Round

Series B

Feb 4, 2022

Total Funding Raised

$51.8M

Momentum Score

25 /100

Company Overview

Novi is a digital marketplace company that connects brands, manufacturers, and suppliers to streamline product development and certification, enhancing visibility and facilitating faster product creation.

Sector

Enterprise Software

Verticals

Vertical SaaS, ESG Analytics, Compliance, Retail Technology, Data Governance

Business Model

B2B

Customer Profile

Subscription SaaS, Marketplace Commission, Data as a Service

AI Layer

Application

Keywords

claim verificationCPG softwareproduct data managementsustainable sourcingretailer complianceB2B marketplaceingredient vettingclean beauty compliancesupply chain transparencyingredient databaseESG compliancevertical SaaSproduct formulationpackaging databaseingredient screener

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Novi Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Novi Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Series BFeb 4, 2022
Series ASep 7, 2021
SeedMar 20, 2020

Key People

Founding team and executive leadership

Kimberly Shenk

Co-founder CEO

Founding Team

Novi Investors

Notable investors and investment history

InvestorRounds
Slow VenturesSeed
MaveronSeed
Greylock PartnersSeries B, Series A
Cowboy VenturesSeed
Marin Sonoma Impact VenturesSeries B
Khosla VenturesSeed
Defy Partners ManagementSeed, Series B, Series A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Oct 1, 2025

    Target, Sephora, and Bloomingdale's are among its clients.

  • Oct 1, 2025

    Target is among its key customers.

Novi Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Novi Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Novi's valuation, stock price, and market status.

Firmographic Details

HeadquartersLarkspur, California
Employee Range53
Year Founded2019
Last FundingFeb 4, 2022

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