On3

Private

Nashville, TennesseeMedia, Entertainment & Gaminghttps://www.on3.com/

Last Round

Strategic

Apr 30, 2025

Momentum

Top 50%

of companies Caplight tracks

Company Overview

On3 is a media and information services company that provides a digital media platform focused on college and high school sports, recruiting, and NIL (Name, Image, and Likeness) data.

Sector

Media, Entertainment & Gaming

Verticals

News & Media, Sports & Fitness, Sports Analytics, Digital Advertising, Influencer Marketing

Business Model

B2C

Customer Profile

Subscription SaaS, Data as a Service, Services & Consulting

AI Layer

Application

Keywords

college recruitingNIL valuationNIL marketplacename image and likenessNILsports recruitingtransfer portalrecruiting databasecollege sports newsathlete marketingsports analyticsNIL dealsrecruiting predictionsNIL collectivesubscription sports media

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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On3 Comps

Public and private peers based on sector, stage, and business model.

On3 comps — public and private peers by sector, stage, and business model
Company	Status	Est. Valuation	Rev Multiple
OpenAI	Private	$86.0B	~40x
Cohere	Private	$5.0B	--
Competitor 1	Public	$XX.XB	XXx
Competitor 2	Public	$XX.XB	XXx

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On3 Funding Rounds

Historical fundraising activity

Data table
Round	Date	Amount Raised	Valuation	Investors	Sources
Strategic	Apr 30, 2025
VC Round	Nov 19, 2024

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Key People

Founding team and executive leadership

Shannon Terry

Founder CEO

Founding Team

Adam Dillon

Chief Technology Officer

Executive Team

On3 Investors

Notable investors and investment history

On3 investors
Investor	Rounds
Nashville Capital Network	VC Round

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Market signals

Structured signals derived from secondary market and firmographic data.

Mar 6, 2026
Added Ketch Kloud, Inc. as a customer in the Technology/Data Privacy sector.
Jan 1, 2025
Released 2025 QB rankings for college football.

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On3 Filings

SEC and related filings with document metadata.

Data table
Typed	Date	Amount Offered	Amount Sold	Filling	Pages	Download
Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation
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On3 Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about On3's valuation, stock price, and market status.

Firmographic Details

HeadquartersNashville, Tennessee

Employee Range195

Year Founded2021

Last FundingApr 30, 2025

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