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Onton

Onton

Private
San Francisco, CaliforniaAI, Data & Cloud Infrastructurehttps://onton.com/

Last Round

Seed

Nov 26, 2025

Total Funding Raised

$9.2M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

Onton is an e-commerce company that provides an AI-powered product discovery and search engine platform for furniture, home decor, and other consumer goods.

Sector

AI, Data & Cloud Infrastructure

Verticals

Business Intelligence, Data Integration, Data Visualization

Business Model

B2C

Customer Profile

Freemium, Marketplace Commission

AI Layer

Application

Keywords

ai shopping assistantdiscovery engineai search enginevisual searche-commerce discoveryneurosymbolic aishopping copilotfurniture discoveryhome decor searchai agentvibe shoppingdata integrationbusiness intelligencedata visualizationsaas platform

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Onton Comparables

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Onton comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Cernel
37%
Qloo
34%
YesPlz AI
33%

Onton Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedNov 26, 2025
Pre SeedDec 1, 2023

Key People

Founding team and executive leadership

Alex Gunnarson

Founder CTO

Founding Team

Zach Hudson

Co-Founder & CEO

Founding Team

Onton Investors

Notable investors and investment history

Onton investors
InvestorRounds
Pioneer FundPre Seed
Long Ecommerce VenturesPre Seed
Parable VCSeed
43Seed
Parable VCSeed
LAUNCHPre Seed
Umami CapitalPre Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 28, 2026

    Monthly visitors increased 54% MoM, reaching 61K.

  • Nov 26, 2025

    $8M raised in Seed round.

Onton Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Onton Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Onton's valuation, stock price, and market status.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range15
Year Founded2022
Last FundingNov 26, 2025

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